A real demonstration, not a slide about one
Every session runs its method live on a real account, site, sheet or candidate answer. If the demonstration fails on the day, you watch it fail and see what is done next.
Community · Free masterclasses
One method, shown working, in 90 minutes.
Ten standalone live sessions. Each takes one problem a marketer actually has, shows the method that solves it on a real account, page, sheet or candidate, and names honestly what 90 minutes cannot cover. Free. Pre-register and the replay reaches you even if you miss the live call.
Schedule
Upcoming sessions.
All times IST. Sessions run live online, twice a month, on the first and third Sunday. Dates marked to be announced open for pre-registration now and you are emailed the moment the date is fixed.
Free
Sunday, 20 September 2026
Which of the seven digital marketing roles actually fits you
7:00 to 8:30 PM IST · 90 min
Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
Presenter announced with the date
Pre-registration openBase Module and Learning PathsStudents, freshers, career switchers
Free
Sunday, 4 October 2026
What AI takes, and what it now pays more for
7:00 to 8:30 PM IST · 90 min
A task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openBase Module and Learning PathsMixed room: students, professionals, founders
Free
Sunday, 18 October 2026
Teardown of an ad account you just inherited
7:00 to 8:30 PM IST · 90 min
A repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.
With Amit Tiwari
Pre-registration openPerformance Marketing PG2 to 5 years, in-house and agency
Free
Sunday, 1 November 2026
Technical SEO triage when traffic drops
7:00 to 8:30 PM IST · 90 min
A five-rung diagnostic ladder run live on a volunteer's site, ending with a fix order for the next 30 days.
With Amit Tiwari
Pre-registration openSEO Specialist ProgrammeIn-house SEO, agency, site owners
Free
Sunday, 15 November 2026
MER, CAC and payback: the three numbers a founder asks for
7:00 to 8:30 PM IST · 90 min
Platform ROAS is not company profitability. Attendees leave able to build the sheet that connects ad spend to contribution margin and a payback period.
With Amit Tiwari
Pre-registration openPerformance Marketing PGMarketers who present to founders
Free
Sunday, 6 December 2026
Attribution after the cookie
7:00 to 8:30 PM IST · 90 min
A four-layer measurement stack that keeps working when platform numbers, GA4 and the CRM all disagree, plus a holdout test designed live.
Presenter announced with the date
Pre-registration openMarketing Analytics and InsightData-curious marketers and analysts
Free
Sunday, 20 December 2026
SEO when a model writes the answer
7:00 to 8:30 PM IST · 90 min
Not a new discipline. The same job, done with new instruments. Attendees see which pages get cited by assistants and what those pages have in common.
With Amit Tiwari
Pre-registration openSEO Specialist ProgrammeSEO practitioners and content leads
Free
Sunday, 3 January 2027
From dashboard to decision
7:00 to 8:30 PM IST · 90 min
Twenty-two tiles nobody opens, rebuilt live into six views that force a decision, and the paragraph that makes a leader act on them.
Presenter announced with the date
Pre-registration openMarketing Analytics and InsightAnalysts and marketing managers
Free
Sunday, 17 January 2027
Positioning and the messaging house
7:00 to 8:30 PM IST · 90 min
Two competitors with identical copy is a positioning failure, not a copywriting one. A messaging house built live for a brand from the audience.
Presenter announced with the date
Pre-registration openContent and Brand StrategyBrand, content and founders
Free
Sunday, 7 February 2027
Hiring, grading and paying a marketing team
7:00 to 8:30 PM IST · 90 min
Why a CV full of certifications clears the filter and fails in month two, and what to score instead. Two anonymised candidate answers graded live.
Presenter announced with the date
Pre-registration openMarketing Leadership TrackHeads of marketing and founders
How every session runs
The same 90 minutes, every time.
Every masterclass runs on one skeleton: 60 minutes of teaching built around a live demonstration, then 30 minutes of Q&A with questions ranked by a moderator, not answered first come. Only the method and the demonstration change from session to session.
00:00FrameOne claim, stated plainly, that the next 60 minutes will prove.
05:00EvidenceThe problem with figures from aFactor research, not adjectives.
13:00MethodThe framework or ladder the practitioner actually uses.
28:00DemonstrationThe method run live on a real account, page, sheet or candidate.
43:00ApplicationThe artefact the attendee walks out holding.
52:00The gapWhat this hour cannot cover, named honestly.
57:00RecapThree lines, then hand to Q&A.
60:00Q&A: open floor16 minutes on questions collected in chat, ranked by a moderator, not answered first-come.
76:00Q&A: seeded8 minutes on two planted questions that set up the programme.
84:00Close6 minutes: cohort dates, what the programme adds, one offer with a stated deadline.
Where each session leads
Which programme each masterclass feeds.
A masterclass shows the method and names the gap. The programme closes it. Every session ends by saying which one, so nobody is sold something in the dark.
| Programme | Sessions | Titles |
|---|---|---|
| Base Module and Learning Paths | 1, 2 | Which of the seven roles fits you / What AI takes and what it pays more for |
| Performance Marketing PG | 3, 4 | Teardown of an inherited ad account / MER, CAC and payback |
| Marketing Analytics and Insight | 5, 6 | Attribution after the cookie / From dashboard to decision |
| SEO Specialist Programme | 7, 8 | Technical SEO triage / SEO when a model writes the answer |
| Content and Brand Strategy with Digital Strategy and GTM | 9 | Positioning and the messaging house |
| Marketing Leadership Track | 10 | Hiring, grading and paying a marketing team |
What we promise
Four rules for every session.
A file you can use on Monday
Each session ships one artefact: a checklist, a template, a worksheet or a finished sheet with the formulas visible. It goes to everyone who pre-registered.
The gap, named
Ninety minutes cannot make anyone job-ready, and the session says so. What it cannot cover is stated plainly, along with which programme covers it.
Your questions, ranked
Thirty minutes belong to the room. Questions are collected in chat from the first minute and a moderator orders them by how many people asked, so the loudest voice does not set the agenda.
Running a team? Bring them.
Organisations can block seats for a whole team on any session, or ask for a closed run of one masterclass.
Talk to us about teams →