A real demonstration, not a slide about one
Every session runs its method live on a real account, site, sheet or candidate answer. If the demonstration fails on the day, you watch it fail and see what is done next.
Community · Free masterclasses
One method, shown working, start to finish.
Twelve free live sessions, one every Saturday, mostly at 10:00 AM or 10:00 PM IST. Each shows one method working on a real account, site, sheet or candidate, then takes the room's questions in chat.
Next session
Sat17Oct 2026
What AI takes and what it pays more for10:00 to 11:00 AM IST
Reserve a seat →60 min live onlineQuestions in chatFree
Schedule
Upcoming sessions.
All times IST. One session every Saturday, mostly alternating between 10:00 AM and 10:00 PM so neither half of the day gets all of them. Each session page carries its own time.
Free
Saturday, 17 October 2026
What AI takes, and what it now pays more for
10:00 to 11:00 AM IST · 60 min
A task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openAll three AI-led programsMixed room: students, professionals, founders
Free
Saturday, 24 October 2026
Technical SEO triage when traffic drops
10:00 to 11:00 PM IST · 60 min
A five-rung diagnostic ladder run live on a volunteer's site, ending with a fix order for the next 30 days.
With Amit Tiwari
Pre-registration openDigital Discovery Excellence (SEO)In-house SEO, agency, site owners
Free
Saturday, 31 October 2026
MER, CAC and payback: the three numbers a founder asks for
10:00 to 11:00 AM IST · 60 min
Platform ROAS is not company profitability. Attendees leave able to build the sheet that connects ad spend to contribution margin and a payback period.
With Amit Tiwari
Pre-registration openDigital Acquisition Excellence (PPC)Marketers who present to founders
Free
Saturday, 7 November 2026
Attribution after the cookie
10:00 to 11:00 PM IST · 60 min
A four-layer measurement stack that keeps working when platform numbers, GA4 and the CRM all disagree, plus a holdout test designed live.
Presenter announced with the date
Pre-registration openDigital Acquisition Excellence (PPC)Data-curious marketers and analysts
Free
Saturday, 14 November 2026
SEO when a model writes the answer
10:00 to 11:00 AM IST · 60 min
Not a new discipline. The same job, done with new instruments. Attendees see which pages get cited by assistants and what those pages have in common.
With Amit Tiwari
Pre-registration openDigital Discovery Excellence (SEO)SEO practitioners and content leads
Free
Saturday, 21 November 2026
From dashboard to decision
10:00 to 11:00 PM IST · 60 min
Twenty-two tiles nobody opens, rebuilt live into six views that force a decision, and the paragraph that makes a leader act on them.
Presenter announced with the date
Pre-registration openDigital Acquisition Excellence (PPC)Analysts and marketing managers
Free
Saturday, 28 November 2026
Positioning and the messaging house
10:00 to 11:00 AM IST · 60 min
Two competitors with identical copy is a positioning failure, not a copywriting one. A messaging house built live for a brand from the audience.
Presenter announced with the date
Pre-registration openDigital Attention Excellence (Social Media Organic)Brand, content and founders
Free
Saturday, 5 December 2026
Hiring, grading and paying a marketing team
10:00 to 11:00 PM IST · 60 min
Why a CV full of certifications clears the filter and fails in month two, and what to score instead. Two anonymised candidate answers graded live.
Presenter announced with the date
Pre-registration openAll three AI-led programsHeads of marketing and founders
Free
Saturday, 12 December 2026
Which of the seven digital marketing roles actually fits you
10:00 to 11:00 AM IST · 60 min
Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
Presenter announced with the date
Pre-registration openAll three AI-led programsStudents, freshers, career switchers
Already run
Recordings, free.
A session that has run does not disappear. The recording and its takeaway file move into the aFactor learning portal. Ask on the session page and we create your account and email the login link. Nothing to pay.
Recording
Ran Saturday, 10 October 2026
Meta Ads Creative Testing: How to Find the Ad That Actually Wins
70 min recording · free
You leave with a written test plan: one hypothesis, a fair budget split and a stopping rule set before launch, instead of calling a winner on day two.
With Shanu Khan
Recording free in the learning portalDigital Acquisition Excellence (PPC)Anyone who runs or approves Meta ads, in-house, agency or freelance
Recording
Ran Saturday, 3 October 2026
DPDP Act changes to your SEO, lead generation and ads
58 min recording · free
What has to change on your website, in your lead forms and inside your ad accounts before 14 May 2027, shown on real ones rather than described.
With Amit Tiwari
Recording free in the learning portalDigital Acquisition Excellence (PPC)Anyone who owns a website, a lead form or an ad account
Recording
Ran Saturday, 19 September 2026
Teardown of an ad account you just inherited
90 min recording · free
A repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.
With Amit Tiwari
Recording free in the learning portalDigital Acquisition Excellence (PPC)2 to 5 years, in-house and agency
How every session runs
The same skeleton, every time.
Every masterclass runs on one shape: 60 minutes of teaching built around a live demonstration, with questions taken in chat from the first minute and answered as they arrive. No slide deck read aloud, no separate Q&A block at the end. Only the method and the demonstration change from session to session.
00:00FrameOne claim, stated plainly, that the next 60 minutes will prove.
05:00EvidenceThe problem with figures from aFactor research, not adjectives.
13:00MethodThe framework or ladder the practitioner actually uses.
28:00DemonstrationThe method run live on a real account, page, sheet or candidate.
43:00ApplicationThe artefact the attendee walks out holding.
52:00The gapWhat this hour cannot cover, named honestly.
57:00Recap and closeThree lines back, then where this method goes next: cohort dates and one offer with a stated deadline.
In chatQuestionsCollected from the first minute and answered as they arrive, with anything left over answered by email.
Where each session leads
Which program each masterclass feeds.
A masterclass shows the method and names the gap. The program closes it. Every session ends by saying which one, so nobody is sold something in the dark.
| Program | Sessions | Titles |
|---|---|---|
| All three AI-led programs | 1, 2, 10 | Which of the seven roles fits you / What AI takes and what it pays more for / Hiring, grading and paying a marketing team |
| Digital Acquisition Excellence (PPC) | 3, 4, 5 | Teardown of an inherited ad account / MER, CAC and payback / Attribution after the cookie |
| Digital Acquisition Excellence (PPC) with Digital Discovery Excellence (SEO) | 6, 11 | From dashboard to decision / DPDP Act changes to SEO, leads and ads |
| Digital Discovery Excellence (SEO) | 7, 8 | Technical SEO triage / SEO when a model writes the answer |
| Digital Acquisition Excellence (PPC) with Digital Attention Excellence (Social Media Organic) | 12 | Meta Ads Creative Testing |
| Digital Attention Excellence (Social Media Organic) | 9 | Positioning and the messaging house |
What we promise
Four rules for every session.
A file you can use on Monday
Each session ships one artefact: a checklist, a template, a worksheet or a finished sheet with the formulas visible. It goes to everyone who pre-registered.
The gap, named
Sixty minutes cannot make anyone job-ready, and the session says so. What it cannot cover is stated plainly, along with which program covers it.
Your questions, answered
Questions go in the chat from the first minute and are answered as they arrive.
Running a team? Bring them.
Organisations can block seats for a whole team on any session, or ask for a closed run of one masterclass.
Talk to us about teams →