AI-led
Digital Discovery Excellence (SEO)
SEO isn't a checklist anymore. It's a system.
Cohort starts 15 November 2026. Limited seats.
Program catalogue
Three AI-led programs.
SEO, PPC and social media. Each runs 16 weeks: short recorded lessons on weekdays, 48 live sessions on Wednesday, Saturday and Sunday, MSDS built into weeks 1 to 8, and a capstone you build and present.
Programs
Pick the channel you want to own.
Each program is built around the work the role actually does, with AI used inside that work every week.
AI-led
Digital Acquisition Excellence (PPC)
Stop learning ad platforms. Start building ad systems.
Cohort starts 15 November 2026. Limited seats.
AI-led
Digital Attention Excellence (Social Media Organic)
Plan, make and grow social media for a real brand, with AI in every step.
Cohort starts 15 November 2026. Limited seats.
Compare
The three programs side by side.
| Digital Discovery Excellence (SEO) | Digital Acquisition Excellence (PPC) | Digital Attention Excellence (Social Media Organic) | |
|---|---|---|---|
| Duration | 16 weeks | 16 weeks | 16 weeks |
| What you build | SEO systems on live Google APIs, Python and AI | Meta Ads and Google Ads campaigns, built, audited and optimised with AI | A strategy, a 90-day calendar and an AI content portfolio for a real brand |
| Capstone | Vertical SEO system | Paid media blueprint | Brand social system |
| Best for | Beginners, marketers, founders, consultants | Beginners, media buyers, agency owners, founders | Beginners, social media managers, founders, creators |
| Certificate | aFactor Digital Discovery Excellence Certificate | aFactor Digital Acquisition Excellence Certificate | aFactor Digital Attention Excellence Certificate |
In every program
The same weekly rhythm, three different channels.
01
Short lessons on weekdays
Recorded lessons on Monday, Tuesday, Thursday and Friday, so the weekend is spent building, not listening.
02
Live on Wednesday, Saturday and Sunday
A live session on Saturday and a hands-on workshop on Sunday, plus a Wednesday doubt session or guest expert. Every live session is recorded.
03
Weeks 1 to 8: the marketing core
The first eight weeks of every program are MSDS (Marketing Science and Decision Strategy), taught by Dr. Nandan Gijare: positioning, unit economics, how buyers decide, research, creative, platforms, auctions and measurement, so you can defend the work, not only do it.
04
A capstone, then a certificate
After week 16, each program has a capstone week where you build and present your capstone. The aFactor certificate is awarded when it is complete.
Not sure which program fits?
Fees are not published. Use Get fees and dates on any program page and the admissions team sends the brochure and fees.
The free role-fit test maps how you think against the role you want, and points you at the program that closes the gap.
Take the role-fit test →