Build the sheet that connects ad spend to contribution margin and payback, from a P&L extract and a platform export.
Platform ROAS is not company profitability. Attendees leave able to build the sheet that connects ad spend to contribution margin and a payback period.
The file you receive: The finished sheet as a template, with the formulas left visible. It is emailed to everyone who pre-registered, whether or not you could attend live.
Frame. The marketer reports 4x ROAS. The founder says the company is losing money. Both are correct.
ROAS against MER. Why platform-reported revenue and company revenue diverge, and by how much typically.
CAC properly built. Channel CAC, blended CAC, and the contribution margin that decides whether either is acceptable.
Build the sheet. A P&L extract and an ad platform export turned into a working model on screen.Live
Payback and honest LTV. Payback period as the budget decision, and why LTV assumptions are usually where the model breaks.
The gap. This is one product and one channel. Multi-channel, multi-SKU businesses need a different model.
Recap, and the chat questions still open.
Co-founder, aFactor
Technical SEO practitioner and educator. Runs ClickLocal Digital Advertising LLP and teaches SEO in Hindi on YouTube and through four full-length courses at amittiwari.net.
Runs Saturday, 31 October 2026, 10:00 to 11:00 AM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.
A confirmation that your seat is held.
The joining link and the two things to have open when the session starts.
A reminder by email, and one more five minutes before we start.
The replay and the file: The finished sheet as a template, with the formulas left visible.
There is no separate Q&A block in this one. Questions go in the chat from the first minute and are answered as they arrive, with anything left over answered by email.
This is one product and one channel. Multi-channel, multi-SKU businesses need a different model.
The Digital Acquisition Excellence (PPC) capstone is a 12-month media plan and an executive strategy presentation, defended with this model.
A task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openA five-rung diagnostic ladder run live on a volunteer's site, ending with a fix order for the next 30 days.
With Amit Tiwari
Pre-registration openA four-layer measurement stack that keeps working when platform numbers, GA4 and the CRM all disagree, plus a holdout test designed live.
Presenter announced with the date
Pre-registration open