Platform ROAS is not company profitability. Attendees leave able to build the sheet that connects ad spend to contribution margin and a payback period.
Platform ROAS is not company profitability. Attendees leave able to build the sheet that connects ad spend to contribution margin and a payback period.
The file you receive: The finished sheet as a template, with the formulas left visible. It is emailed to everyone who pre-registered, whether or not you could attend live.
Frame. The marketer reports 4x ROAS. The founder says the company is losing money. Both are correct.
ROAS against MER. Why platform-reported revenue and company revenue diverge, and by how much typically.
CAC properly built. Channel CAC, blended CAC, and the contribution margin that decides whether either is acceptable.
Build the sheet. A P&L extract and an ad platform export turned into a working model on screen.Live
Payback and honest LTV. Payback period as the budget decision, and why LTV assumptions are usually where the model breaks.
The gap. This is one product and one channel. Multi-channel, multi-SKU businesses need a different model.
Recap and hand to Q&A.
Q&A: open floor. 16 minutes on questions collected in chat, ranked by a moderator, not answered first-come.
Q&A: seeded. 8 minutes on two planted questions that set up the programme.
Close. 6 minutes: cohort dates, what the programme adds, one offer with a stated deadline.
Co-founder, aFactor
Technical SEO practitioner and educator. Runs ClickLocal Digital Advertising LLP and teaches SEO in Hindi on YouTube and through four full-length courses at amittiwari.net.
Runs Sunday, 15 November 2026, 7:00 to 8:30 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.
A confirmation that your seat is held.
The joining link and the two things to have open when the session starts.
A reminder, on WhatsApp too if you left a number.
The replay and the file: The finished sheet as a template, with the formulas left visible.
Questions are collected in the chat throughout and ranked by a moderator, so the ones most people asked get answered first.
This is one product and one channel. Multi-channel, multi-SKU businesses need a different model.
The programme capstone is defending a budget recommendation with this model, to a panel.
Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
Presenter announced with the date
Pre-registration openA task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openA repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.
With Amit Tiwari
Pre-registration open