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Free masterclass 06 · Marketing Analytics and Insight

From dashboard to decision

Twenty-two tiles nobody opens, rebuilt live into six views that force a decision, and the paragraph that makes a leader act on them.

Sunday, 3 January 2027Date
7:00 to 8:30 PM ISTTime
60 + 30 minTeaching + Q&A
Live onlineFormat
FreeCost
What you leave with

Dashboard rebuild and one insight paragraph written in front of the room.

Twenty-two tiles nobody opens, rebuilt live into six views that force a decision, and the paragraph that makes a leader act on them.

The file you receive: Metric tree worksheet and the five-part insight paragraph structure. It is emailed to everyone who pre-registered, whether or not you could attend live.

Analysts and marketing managers90 minutesLive demonstration
Reserve a seat
Minute by minute

60 minutes of teaching, then 30 minutes that are yours.

  1. 00:00

    Frame. A dashboard that nobody opens is a reporting failure, not an adoption failure.

  2. 05:00

    Question-first metric trees. Starting from the decision and working back to the metric, rather than charting what is available.

  3. 13:00

    The rebuild. A real 22-tile dashboard cut down to six decision views on screen, with each cut justified.Live

  4. 28:00

    Segments, cohorts, significance. When a difference is real, and the sample sizes Indian mid-market data usually gives you.

  5. 43:00

    The insight paragraph. Finding, cause, confidence, recommendation, cost of being wrong. Written live.

  6. 52:00

    The gap. Analysts get hired on portfolio work, and a portfolio needs a defensible project, not a screenshot.

  7. 57:00

    Recap and hand to Q&A.

  8. 60:00

    Q&A: open floor. 16 minutes on questions collected in chat, ranked by a moderator, not answered first-come.

  9. 76:00

    Q&A: seeded. 8 minutes on two planted questions that set up the programme.

  10. 84:00

    Close. 6 minutes: cohort dates, what the programme adds, one offer with a stated deadline.

Who is teaching

Presenter announced with the date.

The presenter for this session is confirmed with the date. Every masterclass is led by a practitioner who does this work for clients or employers now, not a trainer reading from a deck. Pre-register and the name reaches you in the same email as the date.

Pre-register

Reserve a seat. It costs nothing.

Runs Sunday, 3 January 2027, 7:00 to 8:30 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.

Free. No card, no payment step. By pre-registering you agree to our Privacy Policy. We email you about this session and its replay; nothing else unless you ask.

What happens next

Four emails, nothing else.

01

Now

A confirmation that your seat is held.

02

The day before

The joining link and the two things to have open when the session starts.

03

One hour before

A reminder, on WhatsApp too if you left a number.

04

Within 48 hours after

The replay and the file: Metric tree worksheet and the five-part insight paragraph structure.

Two questions we expect. Bring your own.

  • What does a good analytics portfolio piece look like?
  • How much SQL does the role actually need?

Questions are collected in the chat throughout and ranked by a moderator, so the ones most people asked get answered first.

Where this session goes next

The gap, named honestly.

Analysts get hired on portfolio work, and a portfolio needs a defensible project, not a screenshot.

The capstone project is exactly this portfolio piece, reviewed against the competency model.

Marketing Analytics and Insight