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Free masterclass · Digital Acquisition Excellence (PPC) and Digital Discovery Excellence (SEO)

From dashboard to decision

A real 22-tile dashboard rebuilt into six decision views, and the paragraph that makes a leader act on them.

Sat21Nov 2026
10:00 to 11:00 PM ISTLive online session. Joining link emailed the day before.
60 min live onlineQuestions in chatFree
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What you leave with

Dashboard rebuild and one insight paragraph written in front of the room.

Twenty-two tiles nobody opens, rebuilt live into six views that force a decision, and the paragraph that makes a leader act on them.

The file you receive: Metric tree worksheet and the five-part insight paragraph structure. It is emailed to everyone who pre-registered, whether or not you could attend live.

Analysts and marketing managers60 minutesLive demonstration
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Minute by minute

60 minutes of teaching. Questions answered in chat as they arrive.

  1. 00:00

    Frame. A dashboard that nobody opens is a reporting failure, not an adoption failure.

  2. 05:00

    Question-first metric trees. Starting from the decision and working back to the metric, rather than charting what is available.

  3. 13:00

    The rebuild. A real 22-tile dashboard cut down to six decision views on screen, with each cut justified.Live

  4. 28:00

    Segments, cohorts, significance. When a difference is real, and the sample sizes Indian mid-market data usually gives you.

  5. 43:00

    The insight paragraph. Finding, cause, confidence, recommendation, cost of being wrong. Written live.

  6. 52:00

    The gap. Analysts get hired on portfolio work, and a portfolio needs a defensible project, not a screenshot.

  7. 57:00

    Recap, and the chat questions still open.

Who is teaching

Presenter announced with the date.

The presenter for this session is confirmed with the date. Pre-register and the name reaches you in the same email as the date.

Pre-register

Reserve a seat. It costs nothing.

Runs Saturday, 21 November 2026, 10:00 to 11:00 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.

Free. No card, no payment step. By pre-registering you agree to our Privacy Policy. We email you about this session and its replay; nothing else unless you ask.

What happens next

Four emails, nothing else.

01

Now

A confirmation that your seat is held.

02

The day before

The joining link and the two things to have open when the session starts.

03

One hour before

A reminder by email, and one more five minutes before we start.

04

Within 48 hours after

The replay and the file: Metric tree worksheet and the five-part insight paragraph structure.

Two questions we expect. Bring your own.

  • What does a good analytics portfolio piece look like?
  • How much SQL does the role actually need?

There is no separate Q&A block in this one. Questions go in the chat from the first minute and are answered as they arrive, with anything left over answered by email.

Where this session goes next

The gap, named honestly.

Analysts get hired on portfolio work, and a portfolio needs a defensible project, not a screenshot.

Digital Acquisition Excellence (PPC) and Digital Discovery Excellence (SEO) both end with reporting dashboards and an executive presentation built on exactly this kind of decision.

Digital Acquisition Excellence (PPC) → Digital Discovery Excellence (SEO) →