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Leadership Team

The team building A Factor.

Practitioners and builders — not observers. Every member of the A Factor team brings direct experience in the disciplines we teach and the methodology we apply.

Our co-founders

Built by operators, not observers.

Two operators, two industries — one shared belief: capability has to be measurable, not just credentialed.

Amit Tiwari
Co-founder

Amit Tiwari

Founder, ClickLocal Digital — India’s technical-SEO agency. Educator youtube.com/amittiwari.

Amit Tiwari runs ClickLocal Digital Advertising LLP, one of India’s most technically rigorous SEO agencies — focused on Core Web Vitals, schema, ecommerce SEO, and Google penalty recovery for chains, clinics, and 2M+ student colleges. He teaches the craft on his YouTube channel and through four full-length SEO courses at amittiwari.net.

The aFactor curriculum is built on the same principle that drives his teaching: simplify complex marketing concepts into things you can actually do on Monday morning.

Dr. Nandan Gijare
Co-founder

Dr. Nandan Gijare, PhD

Owner & Founder, I2CAN — India’s premier institute for cosmetology, aesthetics & nutrition training.

Dr. Nandan Gijare brings two decades of institution-building experience as the owner and founder of I2CAN, with campuses in Pune, Mumbai, Mathura, and Hyderabad. I2CAN runs PG-level clinical cosmetology programmes accredited for doctors, advanced diplomas for non-doctors, and hosts Aesthetix — a global congress for aesthetic medicine professionals.

At aFactor, he applies the same operating playbook — accredited curriculum, multi-campus delivery, industry-backed certification — to digital marketing and AI.

Why this matters

Built by practitioners, not designed by committee.

A Factor was not conceived in a boardroom. It was built by practitioners who spent years working in digital marketing, learning design, and professional education — and who grew frustrated with the structural gap between what the industry teaches and what professionals actually need to perform in their roles.

A single conviction.

"The founding team came together around a single conviction: professional education must be accountable to the roles it claims to prepare people for."

The team you see on this page represents the leadership core responsible for A Factor's institutional direction, curriculum architecture, assessment rigour, and partnerships.

Read the full account in Our Story →
Founders

The people who started this.

Two co-founders, two decades of combined practice across digital marketing strategy and competency-based education. The institution exists because they decided to build it.

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Nandan Gijare

Co-Founder & CEO

Nandan brings over fifteen years of experience in digital marketing strategy, brand development, and education technology. His career spans senior roles across agencies, in-house marketing teams, and consulting engagements where he consistently identified the same structural problem: professionals entering the workforce without the integrated competencies their roles demanded.

As CEO, Nandan leads A Factor's institutional strategy, market positioning, and organisational development. He is responsible for translating the founding methodology into a sustainable, scalable institution that maintains the rigour of its frameworks while reaching professionals and organisations across markets.

Professional background

Before founding A Factor, Nandan led digital transformation initiatives for mid-market and enterprise organisations, developed go-to-market strategies for education platforms, and served as a strategic advisor to marketing teams navigating the shift from channel-specific execution to integrated, data-informed marketing operations.

Co-FounderCEO
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Amit Tiwari

Co-Founder & Chief Learning Officer

Amit is a learning design specialist with deep expertise in competency-based education, assessment methodology, and curriculum architecture. Over more than a decade of work in professional development and higher education, Amit developed a conviction that most professional education fails not because the content is poor, but because the structure is wrong.

As Chief Learning Officer, Amit is the architect behind A Factor's Competency Model, the Role Framework, and the assessment methodology that underpins every programme. He leads the design of all learning experiences, ensuring that each programme maps directly to defined role requirements.

Professional background

Amit's background includes designing competency frameworks for professional services firms, building assessment instruments for university programmes, and consulting on curriculum reform for institutions seeking to bridge the gap between academic learning and industry performance.

Co-FounderCLO
Core team

The people making it work.

Discipline leads who translate the founding methodology into curriculum, assessment, partnerships, and community.

HC

Head of Curriculum

Leads the development and maintenance of all programme curricula, ensuring each learning pathway aligns with the Role Framework and Competency Model. Brings extensive experience in instructional design and competency-mapped content development.

DA

Director of Assessment

Oversees the design, validation, and continuous improvement of all assessment instruments. Background in psychometrics and competency-based assessment design. Ensures assessments measure professional judgement, not rote recall.

HP

Head of Partnerships

Manages relationships with universities, industry bodies, and organisational partners. Responsible for expanding A Factor's institutional reach while ensuring alignment with the founding methodology.

CL

Community Lead

Builds and nurtures the A Factor professional community. Focused on creating experiences that reinforce competency development and facilitate peer-to-peer learning at scale.

How we work

Operating philosophy.

A Factor is a practitioner-led institution. Every person on this team has direct, hands-on experience in the disciplines we teach.

We do not hire theorists who have never built a campaign, designed a programme, or evaluated a portfolio. We hire builders who have done the work.

Methodology-driven decisions.

Decisions about curriculum, assessment, and partnerships are made by applying A Factor's founding frameworks: the Role Framework, the Competency Model, and the assessment methodology.

Our discipline ensures consistency. It means that what we promise to learners and organisations is what we deliver — because the methodology holds us accountable.

Role Framework Competency Model Assessment

Intellectual foundations

A Factor's philosophy articulates the position that drives every decision the leadership team makes.

Explore the philosophy →

External oversight

The Governing Council holds the leadership team accountable to the standards professional education demands.

Meet the council →
Operating philosophy

Built by practitioners. For practitioners.

Every member of A Factor faculty and leadership has held the role they teach. We do not bring in academics to interpret industry — we bring in industry leaders to teach what they have actually built.

Built by practitioners. For practitioners.

Join the institution that is redefining professional readiness through architectural rigour and direct experience.

Explore our programmes →