Leadership Team

The team building aFactor.

Practitioners and builders - not observers. Every member of the aFactor team brings direct experience in the disciplines we teach and the methodology we apply.

Our co-founders

Built by operators, not observers.

Shanu Khan is Lead Faculty. Dr. Nandan Gijare teaches MSDS, the marketing core built into every program.

Two operators, two industries - one shared belief: capability has to be measurable, not just credentialed.

Co-founder

Amit Tiwari

Founder, ClickLocal Digital, a technical SEO agency in Delhi since 2019. Educator youtube.com/amittiwari.

Amit Tiwari has run ClickLocal Digital Advertising LLP, a technical SEO agency in Rohini, Delhi, since 2019 - focused on Core Web Vitals, schema, ecommerce SEO, and Google penalty recovery for chains, clinics, and 2M+ student colleges. He teaches the craft on his YouTube channel and through four full-length SEO courses at amittiwari.net.

The aFactor curriculum is built on the same principle that drives his teaching: simplify complex marketing concepts into things you can actually do on Monday morning.

Co-founder

Dr. Nandan Gijare, PhD

Owner & Founder, I2CAN - an institute for cosmetology, aesthetics & nutrition training.

Dr. Nandan Gijare brings two decades of institution-building experience as the owner and founder of I2CAN, with campuses in Pune, Mumbai, Mathura, and Hyderabad. I2CAN runs PG-level clinical cosmetology programs accredited for doctors, advanced diplomas for non-doctors, and hosts Aesthetix - a global congress for aesthetic medicine professionals.

At aFactor, he teaches MSDS (Marketing Science and Decision Strategy), the marketing core built into every aFactor program.

Why this matters

Built by practitioners, not designed by committee.

aFactor was not conceived in a boardroom. It was built by an SEO agency owner and an education-institution builder, both tired of the gap between what the industry teaches and what the job needs.

A single conviction.

"The founding team came together around a single conviction: professional education must be accountable to the roles it claims to prepare people for."

The team you see on this page represents the leadership core responsible for aFactor's institutional direction, curriculum architecture, assessment rigour, and partnerships.

Read the full account in Our Story →

Core team

The people making it work.

Faculty, admissions counsellors, HR and creative. Names, roles and LinkedIn profiles for everyone on the team.

Meet the team →

How we work

Operating philosophy.

aFactor is a practitioner-led institution. Every person on this team has direct, hands-on experience in the disciplines we teach.

We do not hire theorists who have never built a campaign, designed a program, or evaluated a portfolio. We hire builders who have done the work.

Methodology-driven decisions.

Role Framework Competency Model Assessment

Intellectual foundations

aFactor's philosophy articulates the position that drives every decision the leadership team makes.

Explore the philosophy →

External oversight

The Governing Council holds the leadership team accountable to the standards professional education demands.

Meet the council →

Operating philosophy

Built by practitioners. For practitioners.

Amit runs an SEO agency. Dr. Nandan Gijare has built education institutions for two decades and teaches MSDS. We do not bring in academics to interpret industry - we bring in industry leaders to teach what they have actually built.

Built by practitioners. For practitioners.

See the three programs, then ask for fees and the next cohort date.

Explore our programs →