Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
The file you receive: One-page role card for all seven roles with the competency weighting for each. It is emailed to everyone who pre-registered, whether or not you could attend live.
Frame. Most job applications fail before the interview because the applicant applied to a title, not a role.
The seven roles. Each named with what it is accountable for on a Monday morning and who it reports to.
Ten competency domains. The same ten for everyone, weighted differently per role. Two roles with opposite weightings shown side by side.
Five scenario questions. Pulled from the Role Readiness Assessment. The audience answers in a poll, then the scoring logic is shown on screen.Live
Reading your own profile. How to turn five answers into a gap between where you are and the role you want.
The gap. One domain can be closed alone in 90 days. Three cannot, and judgment is not self-taught.
Recap and hand to Q&A.
Q&A: open floor. 16 minutes on questions collected in chat, ranked by a moderator, not answered first-come.
Q&A: seeded. 8 minutes on two planted questions that set up the programme.
Close. 6 minutes: cohort dates, what the programme adds, one offer with a stated deadline.
The presenter for this session is confirmed with the date. Every masterclass is led by a practitioner who does this work for clients or employers now, not a trainer reading from a deck. Pre-register and the name reaches you in the same email as the date.
Runs Sunday, 20 September 2026, 7:00 to 8:30 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.
A confirmation that your seat is held.
The joining link and the two things to have open when the session starts.
A reminder, on WhatsApp too if you left a number.
The replay and the file: One-page role card for all seven roles with the competency weighting for each.
Questions are collected in the chat throughout and ranked by a moderator, so the ones most people asked get answered first.
One domain can be closed alone in 90 days. Three cannot, and judgment is not self-taught.
The Base Module starts every cohort here, then the Learning Path takes one role to readiness.
A task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openA repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.
With Amit Tiwari
Pre-registration openA five-rung diagnostic ladder run live on a volunteer's site, ending with a fix order for the next 30 days.
With Amit Tiwari
Pre-registration open