Seven roles, ten competency domains, and five assessment questions scored live, so you apply for a named role instead of a title.
Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
The file you receive: One-page role card for all seven roles with the competency weighting for each. It is emailed to everyone who pre-registered, whether or not you could attend live.
Frame. Many applications fail before the interview because they target a title, not a role.
The seven roles. Each named with what it is accountable for on a Monday morning and who it reports to.
Ten competency domains. The same ten for everyone, weighted differently per role. Two roles with opposite weightings shown side by side.
Five scenario questions. Pulled from the Role Readiness Assessment. The audience answers in a poll, then the scoring logic is shown on screen.Live
Reading your own profile. How to turn five answers into a gap between where you are and the role you want.
The gap. One domain can be closed alone in 90 days. Three cannot, and judgment is not self-taught.
Recap and hand to Q&A.
The presenter for this session is confirmed with the date. Every masterclass is led by a practitioner who does this work for clients or employers now, not a trainer reading from a deck. Pre-register and the name reaches you by email before the session.
Moved from 10 October. Now runs Saturday, 12 December 2026, 10:00 to 11:00 AM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.
A confirmation that your seat is held.
The joining link and the two things to have open when the session starts.
A reminder by email, and one more five minutes before we start.
The replay and the file: One-page role card for all seven roles with the competency weighting for each.
There is no separate Q&A block in this one. Questions go in the chat from the first minute and are answered as they arrive, with anything left over answered by email.
One domain can be closed alone in 90 days. Three cannot, and judgment is not self-taught.
Once you know the role, the AI-led programs take it to readiness: SEO, PPC and social media, 16 weeks each.
A task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openA five-rung diagnostic ladder run live on a volunteer's site, ending with a fix order for the next 30 days.
With Amit Tiwari
Pre-registration openPlatform ROAS is not company profitability. Attendees leave able to build the sheet that connects ad spend to contribution margin and a payback period.
With Amit Tiwari
Pre-registration open