Masterclasses
Free sixty-minute sessions every Saturday, taught live. Questions go in the chat and are answered as they come in.
Community
A community of practice, not a social feed.
Free Saturday masterclasses where working marketers watch one method run on a real account and ask questions in chat.
Why a community
Events are working sessions, not passive consumption.
Every event is designed around a simple principle: you leave with something you did not have when you arrived. Each masterclass page says what you take away from the session.
aFactor events are not passive content consumption. They are working sessions where practitioners share real insights, challenge assumptions, and build capability together.
Whether you are working through an aFactor program, preparing for a contest challenge, or simply looking for peers who take the craft seriously, this is where you find them.
The pillars
Three ways to participate. One standard.
The community is structured around three touchpoints. Each addresses a different mode of participation - but all hold to the same professional standard.
Contests
Competitive challenges that push capability beyond comfortable discussion. The fastest way to build portfolio-grade evidence of competence.
Governing Council
Senior industry practitioners and academic experts who maintain aFactor's competency benchmarks and certify the institutional standards.
Event formats
Choose the depth that matches your moment.
Different formats for different purposes. Webinars give you focused depth in 60–90 minutes. Workshops put your own work on the table. Industry sessions surface multiple perspectives. Masterclasses run 60 minutes, live, every Saturday.
01
Webinars
Expert-led sessions on specific topics. A focused presentation followed by open Q&A. 60–90 minutes.
02
Workshops
Hands-on, applied sessions. Bring your own work - a campaign, a strategy document, a content plan - and apply structured frameworks in real time.
03
Industry sessions
Panel discussions bringing together practitioners, hiring managers, and industry leaders. Multiple perspectives on the issues that shape practice today.
04
Masterclasses
Free 60-minute live sessions every Saturday, alternating 10:00 AM and 10:00 PM IST. One method shown working on a real account, site or sheet, with questions in chat.
Join the conversation.
The best insights come from practitioners willing to share, challenge, and learn in public. Bring your perspective.
Join a free masterclass →