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AI-led Social Media program · 16 weeks · Live + recorded

Digital Attention Excellence (Social Media Organic)

Plan, make and grow social media for a real brand, with AI in every step.

A 16-week program on social strategy, audience building and AI-made images and video across Instagram, Facebook, LinkedIn, X, TikTok and Snapchat, with MSDS built into weeks 1 to 8 so the work ties back to business results.

Get fees and dates → See the curriculum

Cohort starts 15 November 2026 · Limited seats · Certificate on completion

16Weeks
350Hours of learning
48Live sessions, 2 hours each
6Platforms covered
1Capstone brand social system
The problem

AI can make the post in minutes. Deciding what to post, and showing it worked, is still the job.

Captions, images and short videos are now made by AI in minutes. What a brand still needs a person for is the strategy: which platforms to be on, what the audience will respond to, when the machine is wrong, and what the numbers actually say.

This program teaches both halves. You learn to make content with the best AI writing, image and video tools, and you learn the judgment that decides whether that content should go out at all.

When a brand's Instagram reach halves in two months, six different things could be causing it, and each needs a different fix. By week 16 you can tell which one it is.

Why this program

Strategy first, then AI to make the work.

01

AI content, made properly

GPT Image, Midjourney, FLUX, Firefly, Veo, Kling and Runway, compared on the same brief, so you know which tool fits which job, what it costs and what the licence allows.

02

Six platforms, each on its own terms

Instagram, Facebook, LinkedIn, X, TikTok and Snapchat. What each feed rewards, which format does which job, and how to decide which platforms a brand should drop.

03

A business problem, not ten posts

Every assignment starts with a business that has an audience problem and a goal. You decide first, then make the content, then defend the decision.

04

8 weeks MSDS, then 8 weeks Social Media Organic

Weeks 1 to 8 are MSDS, the marketing core: strategy, consumer psychology, research and measurement. Weeks 9 to 16 are Social Media Organic, so your content serves growth goals, not vanity metrics.

05

Capstone: a brand social system

In a team, you build and present the strategy, a 90-day calendar, the AI-made assets and the results for a real brand.

Who it's for

For anyone who wants to run social media for a brand, beginners included.

  • Beginners and career switchers who want a structured start in social media
  • Social media managers and executives who want to add AI content production to their work
  • Founders who run their own brand's social media and want a system, not daily guesswork
  • Creators and freelancers who manage social media for clients
  • Marketers moving from posting to owning social strategy
Program format

How the weeks run.

Short recorded lessons on weekdays, live sessions midweek and at the weekend, and something you build every week.

Program formatLive + recorded
Duration16 weeks: MSDS in weeks 1 to 8, then Social Media Organic in weeks 9 to 16
StartsSunday, 15 November 2026
Mon, Tue, Thu, FriShort recorded lessons, 5 to 10 minutes, self-paced
Wednesday2:00 to 4:00 PM IST, live doubt-clearing or guest expert session
Saturday2:00 to 4:00 PM IST. Weeks 1 to 8: MSDS live session. Weeks 9 to 16: live session: social strategy
Sunday2:00 to 4:00 PM IST. Weeks 1 to 8: MSDS live session. Weeks 9 to 16: live hands-on workshop: content production with AI
Total time350 hours: 96 hours live (48 sessions of 2 hours), 14 hours of recorded lessons and 240 hours of projects and practice (about 15 hours a week)
OutcomeCapstone week after week 16: a brand social system with strategy, 90-day calendar and AI content portfolio, presented as a team
Weeks 1 to 8 · Built into every aFactor program

MSDS: Marketing Science and Decision Strategy.

Content without business judgement does not pay salaries. MSDS is not a separate course. It is the marketing core of every aFactor program, and it fills the first eight weeks: sixteen live sessions on Saturday and Sunday, each with recorded lessons before it. You carry one real business through all eight weeks, and the MSDS capstone in week 8 opens the social media modules. Dr. Nandan Gijare (PhD) teaches it. He built I2CAN into an institute with campuses in Pune, Mumbai, Mathura and Hyderabad.

  1. Week 1 · Strategy Before ChannelSaturday: Positioning and the place of digital.
    Sunday: Business models and the economics of acquisition.
  2. Week 2 · Organisations, Horizons and How People DecideSaturday: Organisational reality and investment horizons.
    Sunday: Cognition, perception and the architecture of decisions.
  3. Week 3 · Persuasion, and Where It StopsSaturday: The mechanics of persuasion and its ethical limits.
    Sunday: Evidence appraisal and the manipulation boundary.
  4. Week 4 · Finding Out What Is True About BuyersSaturday: Audience research and segmentation.
    Sunday: Message-market fit and message diagnostics.
  5. Week 5 · Creative That Changes BehaviourSaturday: Creative quality and writing craft.
    Sunday: Attention decay and behavioural activation.
  6. Week 6 · How Platforms and Machines DecideSaturday: Platform incentives and machine learning.
    Sunday: Information retrieval, semantics and answer engines.
  7. Week 7 · Auctions, Systems and ProofSaturday: Auction economics and cross-channel systems.
    Sunday: Measurement, causality and experimental design.
  8. Week 8 · Diagnosis, the Indian Market and the CapstoneSaturday: Diagnostic method and applied regulation.
    Sunday: Capstone presentations: the business you carried for eight weeks, to a panel.
Curriculum · Weeks 9 to 16

What you build, week by week.

Eight weeks of Social Media Organic, built on MSDS in weeks 1 to 8: a live session every Saturday and a hands-on workshop every Sunday. The capstone runs in its own week after week 16 and is not counted in the 16.

W9

How Social Works Now: Instagram and Facebook

Saturday: Reverse engineering the feed with AI
Sunday: Instagram and Facebook: formats and a live audit

Take five accounts in one niche and use AI to break down what each feed rewards. Watch time, shares, saves and sends: what each platform counts, and what the follower count hides. Reels for reach, carousels for saves, Stories for followers; Instagram as the shop window, WhatsApp as the till. Audit a live Instagram account: bio, highlights, grid and the last 30 posts against reach and saves.

W10

LinkedIn, X, TikTok, Snapchat and Choosing Platforms

Saturday: LinkedIn, X and the B2B feed
Sunday: Short video platforms and platform selection

Why personal profiles reach further than company pages; founder-led content and employee advocacy. For You against Following, threads and Communities; where X earns its keep in India. TikTok search, sounds and trends, and Snapchat Stories and Spotlight, taught for international students and brands. Audience fit, format fit, team capacity and the business goal.

W11

Social Strategy and Audience Creation

Saturday: Writing a social strategy
Sunday: Building an audience from evidence

Business goal, social objective, and the number that proves it. Situation audit: the brand's own channels, three competitors, share of voice. Personas from comments, reviews, DMs and search data, grouped with AI. Growing from zero: a clear niche, consistency, collaborations, creators.

W12

Content Strategy, Virality and Testing

Saturday: Pillars, formats, cadence and repurposing
Sunday: Hooks, virality and testing

Content pillars drawn from audience needs and the business goal. A format mix per platform and a cadence the team can keep for 90 days; one idea turned into posts for every platform. Why people share: five Indian posts that spread widely in the last 90 days, taken apart. Ten weak hooks rewritten and scored; post variants compared on shares per reach and three-second hold.

W13

AI Writing and AI Image Tools

Saturday: Brand voice as a prompt
Sunday: AI image generation: the tools compared

ChatGPT, Claude, Gemini and Meta AI compared for social work. A brand voice document that works as a prompt, tested on ten captions. One brief through GPT Image, Gemini, Midjourney, FLUX, Ideogram and Firefly. Realism, text in the image, consistency, price and commercial licence.

W14

AI Image Production for Brands

Saturday: Consistent brand imagery
Sunday: Rights, labels and quality control

Style references, a fixed palette, the same product across a series. Product images from real photos: change the background, never the product. Commercial licence by tool, consent for any real face, no copying other brands. Labelling AI content the way Indian law and each platform require.

W15

AI Video Generation and Short Video

Saturday: AI video tools compared
Sunday: Producing short video with AI

One eight-second shot made in Veo, Kling, Runway and Seedance. Clip length, sound, motion, consistency, and cost per usable second. Script, hook, beats and call to action. Real phone footage mixed with AI-generated B-roll.

W16

Community, Nurturing and Analytics

Saturday: Looking after the audience
Sunday: Measurement and the monthly report

Comments, DMs, response time and moderation, with AI drafts a human approves. Broadcast channels, Groups, newsletters and user-generated content. Metrics by objective: saves, shares, profile visits and leads over likes. UTM links and GA4 to see what social actually sends to the website.

Cap

Capstone and Commencement (capstone week, after week 16)

Saturday: Group presentations: brand social systems
Sunday: The future of social and your career

Teams present the strategy, calendar, assets and results for their brand. Tool choices, AI workflows and labelling, questioned by peers. The optimistic case and the pessimistic case, argued properly. Feeds, formats and platforms change every few years; what that history is worth.

Tools

Tools and platforms you'll use.

ChatGPT Claude Gemini Meta AI Meta Business Suite Meta Ad Library Instagram Facebook LinkedIn X TikTok Snapchat GPT Image Midjourney FLUX Ideogram Adobe Firefly Canva Veo Kling Runway Seedance HeyGen ElevenLabs Edits Premiere Pro Descript CapCut GA4 and UTM links

TikTok and CapCut are blocked in India. They are taught for international students and for learners who work with international brands. AI tools change every few months, so the list is checked before each cohort.

What you walk away with

What you have at the end.

  • A platform audit, and a defended choice of where the brand should be
  • A social strategy and 90-day plan for a real brand
  • An AI content portfolio: brand images and short videos, licensed and labelled
  • A brand social system built with your team: strategy, calendar, assets and results
  • A prompt library for writing, images and video that you keep using
  • A one-page monthly report a founder will act on
Who you'll learn from

Practitioners, not just trainers.

Faculty is led by Shanu Khan, aFactor's Lead Faculty. MSDS, in weeks 1 to 8, is taught by Dr. Nandan Gijare (PhD).

Certification

aFactor Digital Attention Excellence Certificate

Awarded when you complete the capstone, recognising your ability to plan, produce and grow social media for a brand with AI.

FAQs

Questions people ask.

Do I need existing social media accounts?

No. In week 9 you set up business accounts on four platforms with the class.

I am new to social media. Can I join?

Yes. The program starts from how each feed works and what it rewards. Beginners are welcome.

Why teach TikTok and CapCut if they are blocked in India?

aFactor has international students, and many learners work with international brands. Both are taught for that work.

How is this different from Digital Acquisition Excellence (PPC)?

This program covers social strategy, AI content and organic growth. Paid ads on Google and Meta are covered in Digital Acquisition Excellence (PPC).

What if I miss a live session?

Every live session is recorded and shared with the cohort, so you never lose pace.

Admission

Dates, seats and how you get in.

Twenty seats per program. Everyone who applies takes the admission diagnostic, and seats are offered for fit. Beginners are welcome to apply.

  • Cohort starts: Sunday, 15 November 2026
  • Applications close: 1 November 2026
  • Seats: 20, offered for fit
  • Admission diagnostic: scenario-based, about 45 minutes. Results by 7 November
  • Confirm your seat: by 15 November 2026
  • Live classes: Wednesday, Saturday and Sunday, 2:00 to 4:00 PM IST

Apply for this program →

Enroll in Digital Attention Excellence (Social Media Organic)

Run social media like a strategist, with AI doing the heavy lifting.

Sixteen weeks. Six platforms. A content system you will keep using after the program ends. Leave your details and our admissions team will send the brochure and fees, and book a 20-minute call.

Or reach us directly: +91 97666 22399 · hello@afactor.ai