Stop learning ad platforms. Start building ad systems.
A 16-week hands-on program where you build, audit and optimise Meta Ads and Google Ads campaigns with AI, with the business judgement behind every rupee you spend.
Cohort starts 15 November 2026 · Limited seats · Certificate on completion
Most people who say they know Google Ads and Meta Ads have clicked through the interface a few times and copied a template. They can launch a campaign. They can't work out why it is underperforming, build tracking that holds up, or scale spend without wasting it.
That gap separates a media buyer from a paid media strategist, and it is the gap this program is built to close.
Most paid media training walks you through a platform's interface. Here you take apart, build, audit and optimise real campaigns on Meta Ads and Google Ads, with AI in every step. Weeks 1 to 8 come first: MSDS, the marketing core built into every aFactor program, covering the business thinking behind the spend.
On Saturday you build a live campaign type and on Sunday you optimise it: Search, Lead Gen, Display, YouTube, Demand Gen, Shopping and Performance Max on Google, then Traffic, WhatsApp, Lead Gen, Sales, Retargeting and Advantage+ on Meta.
Ad copy, creative variations, keyword strategy, audience analysis and bidding scenarios, made with Claude, ChatGPT and platform AI, and judged by you before anything goes live.
You work in Meta Ads and Google Ads, then build automated workflows on the Meta Marketing API and the Google Ads API.
Your team plans, builds and presents a cross-platform campaign, and every decision in it is questioned before it is accepted.
Short recorded lessons on weekdays, live sessions midweek and at the weekend, and something you build every week.
Spend without business judgement is just spend. MSDS is not a separate course. It is the marketing core of every aFactor program, and it fills the first eight weeks: sixteen live sessions on Saturday and Sunday, each with recorded lessons before it. You carry one real business through all eight weeks, and the MSDS capstone in week 8 opens the PPC modules. Dr. Nandan Gijare (PhD) teaches it. He built I2CAN into an institute with campuses in Pune, Mumbai, Mathura and Hyderabad.
Eight weeks of core PPC, built on MSDS in weeks 1 to 8. You build a campaign on Saturday and optimise it on Sunday. The capstone runs in its own week after week 16 and is not counted in the 16.
Saturday: Build: a Google Ads search campaign
Sunday: Optimise: Quality Score, Ad Rank and ads
Build a Google Ads search campaign: account structure, keyword research, search intent, match types and the auction. Then optimise it: Quality Score, Ad Rank, responsive search ads, assets and conversion tracking.
Saturday: Build: lead generation search campaigns
Sunday: Optimise: smart bidding and lead quality
Lead generation search campaigns for education, real estate, B2B and local services, with landing pages, enhanced conversions, smart bidding, tCPA and lead quality checks.
Saturday: Build: display and video campaigns
Sunday: Optimise: Demand Gen and creative testing
Display audiences, placements and custom segments, YouTube and Shorts campaigns, and Demand Gen across Discover, Gmail and YouTube feeds.
Saturday: Build: Shopping and Performance Max
Sunday: Optimise: remarketing and PMax insights
Merchant Center and product feeds, Shopping campaigns, Performance Max asset groups and audience signals, then remarketing with Customer Match and dynamic remarketing.
Saturday: Optimise: search terms and the competition
Sunday: Automate: reporting and scripts
Search term audits, negative keywords and expansion, auction insights and impression share, then GA4 integration, automated reporting dashboards and AI workflows.
Saturday: Build: traffic and Click-to-WhatsApp
Sunday: Build: lead generation on Meta
Traffic campaigns and funnels, Click-to-WhatsApp ads with lead automation, and lead generation with Instant Forms and lead qualification.
Saturday: Build: sales campaigns and tracking
Sunday: Optimise: audiences
Sales campaigns with catalogs and dynamic product ads, tracking with the Meta Pixel, events and the Conversions API, then custom, engagement and lookalike audiences.
Saturday: Build: retargeting
Sunday: Scale: Advantage+ and budgets
Website and cart-abandonment retargeting, frequency and budget for scaling, and Advantage+ audience, creative and placements.
Saturday: Group presentations: paid media blueprints
Sunday: The future of the media buyer
A complete paid media blueprint across Google Ads and Meta Ads: tracking architecture, audience framework, reporting dashboard, optimisation and scaling SOPs and a 12-month media plan, presented to a panel.
Faculty is led by Shanu Khan, aFactor's Lead Faculty. MSDS, in weeks 1 to 8, is taught by Dr. Nandan Gijare (PhD).
Awarded when you complete the capstone, recognising your ability to build, track and scale campaigns across both Google Ads and Meta Ads.
It helps but is not required. You can build and practise on a test account, or on a real client or employer account as you go.
Yes. The program is built for exactly that gap: people who can operate a platform but haven't built a repeatable, professional system around it.
Very little. Most builds can be done and reviewed at the campaign-structure and tracking level without significant live ad spend.
Yes. Strategy, case studies and budget planning are built around rupee spend and Indian audience targeting.
Every live session is recorded, so you can catch up on any week without losing your place in the cohort.
Twenty seats per program. Everyone who applies takes the admission diagnostic, and seats are offered for fit. Beginners are welcome to apply.
Not another walkthrough. Eight weeks of core PPC, two ad platforms, and the thinking to defend every rupee you spend. Leave your details and our admissions team will send the brochure and fees, and book a 20-minute call.
Or reach us directly: +91 97666 22399 · hello@afactor.ai