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Hiring, grading and paying a marketing team

Interview scorecards built from competencies, two anonymised candidate answers graded live, salary bands set with current data.

Sat5Dec 2026
10:00 to 11:00 PM ISTLive online session. Joining link emailed the day before.
60 min live onlineQuestions in chatFree
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What you leave with

Two candidate answers graded against a scorecard, live, with the room's vote shown against the result.

Why a CV full of certifications clears the filter and fails in month two, and what to score instead. Two anonymised candidate answers graded live.

The file you receive: Interview scorecard template and a band-setting worksheet. It is emailed to everyone who pre-registered, whether or not you could attend live.

Heads of marketing and founders60 minutesLive demonstration
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Minute by minute

60 minutes of teaching. Questions answered in chat as they arrive.

  1. 00:00

    Frame. The strongest CV in the shortlist is often the weakest hire. The filter is measuring the wrong thing.

  2. 05:00

    Evidence. Why certification volume stopped predicting on-the-job performance, from the aFactor employer research.

  3. 15:00

    Scorecards from competencies. Building an interview scorecard out of competency domains rather than tool familiarity.

  4. 28:00

    Grade two candidates. Two anonymised answers to the same scenario, scored on screen, with the room voting first.Live

  5. 43:00

    Bands and offers. Setting bands with current Indian salary data, and handling the counteroffer without breaking the band.

  6. 52:00

    The gap. Hiring well only pays off if the first 90 days are designed. Most are not.

  7. 57:00

    Recap, and the chat questions still open.

Who is teaching

Presenter announced with the date.

The presenter for this session is confirmed with the date. Pre-register and the name reaches you in the same email as the date.

Pre-register

Reserve a seat. It costs nothing.

Runs Saturday, 5 December 2026, 10:00 to 11:00 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.

Free. No card, no payment step. By pre-registering you agree to our Privacy Policy. We email you about this session and its replay; nothing else unless you ask.

What happens next

Four emails, nothing else.

01

Now

A confirmation that your seat is held.

02

The day before

The joining link and the two things to have open when the session starts.

03

One hour before

A reminder by email, and one more five minutes before we start.

04

Within 48 hours after

The replay and the file: Interview scorecard template and a band-setting worksheet.

Two questions we expect. Bring your own.

  • How do you assess a candidate for a role you have never done yourself?
  • Can we put our whole team through one cohort?

There is no separate Q&A block in this one. Questions go in the chat from the first minute and are answered as they arrive, with anything left over answered by email.

Where this session goes next

The gap, named honestly.

Hiring well only pays off if the first 90 days are designed. Most are not.

MSDS (Marketing Science and Decision Strategy), taught by Dr. Nandan Gijare, is built into every aFactor program.

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