Why a CV full of certifications clears the filter and fails in month two, and what to score instead. Two anonymised candidate answers graded live.
Why a CV full of certifications clears the filter and fails in month two, and what to score instead. Two anonymised candidate answers graded live.
The file you receive: Interview scorecard template and a band-setting worksheet. It is emailed to everyone who pre-registered, whether or not you could attend live.
Frame. The strongest CV in the shortlist is often the weakest hire. The filter is measuring the wrong thing.
Evidence. Why certification volume stopped predicting on-the-job performance, from the aFactor employer research.
Scorecards from competencies. Building an interview scorecard out of competency domains rather than tool familiarity.
Grade two candidates. Two anonymised answers to the same scenario, scored on screen, with the room voting first.Live
Bands and offers. Setting bands with current Indian salary data, and handling the counteroffer without breaking the band.
The gap. Hiring well only pays off if the first 90 days are designed. Most are not.
Recap and hand to Q&A.
Q&A: open floor. 16 minutes on questions collected in chat, ranked by a moderator, not answered first-come.
Q&A: seeded. 8 minutes on two planted questions that set up the programme.
Close. 6 minutes: cohort dates, what the programme adds, one offer with a stated deadline.
The presenter for this session is confirmed with the date. Every masterclass is led by a practitioner who does this work for clients or employers now, not a trainer reading from a deck. Pre-register and the name reaches you in the same email as the date.
Runs Sunday, 7 February 2027, 7:00 to 8:30 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.
A confirmation that your seat is held.
The joining link and the two things to have open when the session starts.
A reminder, on WhatsApp too if you left a number.
The replay and the file: Interview scorecard template and a band-setting worksheet.
Questions are collected in the chat throughout and ranked by a moderator, so the ones most people asked get answered first.
Hiring well only pays off if the first 90 days are designed. Most are not.
The Leadership Track runs fourteen weeks hybrid, with three campus days, and takes team cohorts.
Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
Presenter announced with the date
Pre-registration openA task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openA repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.
With Amit Tiwari
Pre-registration open