Mid-size marketing team
Building shared competency vocabulary across a 40-person marketing function.
The team had diverse backgrounds, inconsistent execution standards, and no shared definition of what "good" looked like across roles. aFactor's diagnostic produced a single baseline across the function. Programmes were prioritised against the largest capability gaps relative to role requirements.
The outcome: a common competency vocabulary used for hiring, promotion, and development planning. Pre/post measurement showed measurable gains across analytical ability, strategic thinking, and stakeholder management — the three domains the organisation had identified as priorities.