A four-layer measurement stack that holds when GA4, the platform and the CRM disagree, plus a geo holdout designed live.
A four-layer measurement stack that keeps working when platform numbers, GA4 and the CRM all disagree, plus a holdout test designed live.
The file you receive: Measurement stack map and a discrepancy triage sheet. It is emailed to everyone who pre-registered, whether or not you could attend live.
Frame. Three systems, three different conversion counts, one meeting where you have to pick one.
What broke. Consent, browser restrictions, app tracking policy and modelled conversions, in the order they hit.
Four layers. Platform reporting, GA4, server-side collection, and incrementality. What each is allowed to answer.
Design a geo holdout. Markets, duration, spend split and the read, built in the room on a real category.Live
Discrepancy without panic. Reading a variance report and naming the cause rather than blaming the platform.
The gap. Instrumenting a stack you do not own means working with engineers, and that is a taught skill.
Recap, and the chat questions still open.
The presenter for this session is confirmed with the date. Pre-register and the name reaches you in the same email as the date.
Runs Saturday, 7 November 2026, 10:00 to 11:00 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.
A confirmation that your seat is held.
The joining link and the two things to have open when the session starts.
A reminder by email, and one more five minutes before we start.
The replay and the file: Measurement stack map and a discrepancy triage sheet.
There is no separate Q&A block in this one. Questions go in the chat from the first minute and are answered as they arrive, with anything left over answered by email.
Instrumenting a stack you do not own means working with engineers, and that is a taught skill.
Digital Acquisition Excellence (PPC) builds the tracking this depends on, Pixel, Conversions API and GA4, from scratch in week 10.
A task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
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Pre-registration open