A four-layer measurement stack that keeps working when platform numbers, GA4 and the CRM all disagree, plus a holdout test designed live.
A four-layer measurement stack that keeps working when platform numbers, GA4 and the CRM all disagree, plus a holdout test designed live.
The file you receive: Measurement stack map and a discrepancy triage sheet. It is emailed to everyone who pre-registered, whether or not you could attend live.
Frame. Three systems, three different conversion counts, one meeting where you have to pick one.
What broke. Consent, browser restrictions, app tracking policy and modelled conversions, in the order they hit.
Four layers. Platform reporting, GA4, server-side collection, and incrementality. What each is allowed to answer.
Design a geo holdout. Markets, duration, spend split and the read, built in the room on a real category.Live
Discrepancy without panic. Reading a variance report and naming the cause rather than blaming the platform.
The gap. Instrumenting a stack you do not own means working with engineers, and that is a taught skill.
Recap and hand to Q&A.
Q&A: open floor. 16 minutes on questions collected in chat, ranked by a moderator, not answered first-come.
Q&A: seeded. 8 minutes on two planted questions that set up the programme.
Close. 6 minutes: cohort dates, what the programme adds, one offer with a stated deadline.
The presenter for this session is confirmed with the date. Every masterclass is led by a practitioner who does this work for clients or employers now, not a trainer reading from a deck. Pre-register and the name reaches you in the same email as the date.
Runs Sunday, 6 December 2026, 7:00 to 8:30 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.
A confirmation that your seat is held.
The joining link and the two things to have open when the session starts.
A reminder, on WhatsApp too if you left a number.
The replay and the file: Measurement stack map and a discrepancy triage sheet.
Questions are collected in the chat throughout and ranked by a moderator, so the ones most people asked get answered first.
Instrumenting a stack you do not own means working with engineers, and that is a taught skill.
The 12-week analytics programme ends in a capstone on a real measurement problem.
Attendees stop applying for "digital marketing executive" and start applying for one named role, with evidence of where they stand against its competency profile. The room self-assesses live.
Presenter announced with the date
Pre-registration openA task-level answer instead of a headline. Attendees leave knowing which parts of their week are already automatable and which parts have become more valuable because of it.
With Amit Tiwari
Pre-registration openA repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.
With Amit Tiwari
Pre-registration open