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Free masterclass 03 · Performance Marketing PG

Teardown of an ad account you just inherited

A repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.

Sunday, 18 October 2026Date
7:00 to 8:30 PM ISTTime
60 + 30 minTeaching + Q&A
Live onlineFormat
FreeCost
What you leave with

A real account, shared on screen, with the wasted spend identified in figures.

A repeatable eight-point triage order for the first week on any Google Ads or Meta account, demonstrated on a live account end to end.

The file you receive: Eight-point triage checklist and the one-page account memo template. It is emailed to everyone who pre-registered, whether or not you could attend live.

2 to 5 years, in-house and agency90 minutesLive demonstration
Reserve a seat
Minute by minute

60 minutes of teaching, then 30 minutes that are yours.

  1. 00:00

    Frame. You have been handed an account, a target and no context. What do you open first?

  2. 05:00

    The triage order. Eight checks, ranked by how much money each one usually finds.

  3. 13:00

    Teardown part one. Account structure, match types, the search terms report, negatives, placement exclusions.Live

  4. 29:00

    Teardown part two. Budget pacing, bid strategy fit, creative rotation, and the landing page the spend lands on.Live

  5. 45:00

    The account memo. Turning findings into a one-page memo a client will approve in a single reading.

  6. 53:00

    The gap. Triage finds waste. Building an account that scales is twelve weeks of different work.

  7. 57:00

    Recap and hand to Q&A.

  8. 60:00

    Q&A: open floor. 16 minutes on questions collected in chat, ranked by a moderator, not answered first-come.

  9. 76:00

    Q&A: seeded. 8 minutes on two planted questions that set up the programme.

  10. 84:00

    Close. 6 minutes: cohort dates, what the programme adds, one offer with a stated deadline.

Who is teaching

The presenter.

Amit Tiwari

Amit Tiwari

Co-founder, aFactor

Technical SEO practitioner and educator. Runs ClickLocal Digital Advertising LLP and teaches SEO in Hindi on YouTube and through four full-length courses at amittiwari.net.

Pre-register

Reserve a seat. It costs nothing.

Runs Sunday, 18 October 2026, 7:00 to 8:30 PM IST. Seats on the live call are limited by the platform, and pre-registered names are admitted first. The replay and the takeaway file go to everyone on the list.

Free. No card, no payment step. By pre-registering you agree to our Privacy Policy. We email you about this session and its replay; nothing else unless you ask.

What happens next

Four emails, nothing else.

01

Now

A confirmation that your seat is held.

02

The day before

The joining link and the two things to have open when the session starts.

03

One hour before

A reminder, on WhatsApp too if you left a number.

04

Within 48 hours after

The replay and the file: Eight-point triage checklist and the one-page account memo template.

Two questions we expect. Bring your own.

  • How do you handle a client who refuses to pause a losing campaign?
  • Do you work on live accounts inside the programme?

Questions are collected in the chat throughout and ranked by a moderator, so the ones most people asked get answered first.

Where this session goes next

The gap, named honestly.

Triage finds waste. Building an account that scales is twelve weeks of different work.

The 12-week programme runs this on a live account with review, plus the two-day campus visit.

Performance Marketing PG