The work of helping search engines find, understand and show your pages, so that people searching for what you offer land on your site without you paying for the click.
Example
Meera adds clear product descriptions and a store-location page to her website so that people searching for cotton kurtas in Pune can find her. She does not pay Google for these visits.
How you'll hear it
“Our SEO is fine for the brand name, but we barely show up for anything people actually shop for.”
Don't confuse it with
- SEM: often used for paid search ads, or for paid plus organic together. SEO is only the unpaid results.
Related terms
Want to use this at work? AI-led SEO Excellence is aFactor's 16-week program for SEO work.
Sources
- SEO Starter Guide, Google Search Central
- What is SEO?, Moz