The page a search engine shows after someone types a query. Today it mixes ads, regular blue-link results and special blocks such as maps, images, People Also Ask and AI Overviews.
Example
When someone in Pune searches for linen kurtas, the SERP may show shopping ads at the top, a map with three nearby stores, and then regular results. Meera checks all of these, not only the blue links.
How you'll hear it
“Before we write that page, pull up the SERP and see what Google is already rewarding.”
Don't confuse it with
- Search results ranking: the SERP is the whole page, your ranking is just your spot on it.
Related terms
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Sources
- SERP features, Moz
- In-depth guide to how Google Search works, Google Search Central