Everything you change on the page itself to help it rank and earn clicks: the content, title, headings, images and their alt text, internal links and the URL.
Example
For her 'linen kurtas' category page, Meera rewrites the title, adds a short buying guide above the products, describes each fabric properly and adds alt text to every photo.
How you'll hear it
“Before we chase links, fix the on-page basics: the title and the H1 do not even mention linen.”
Don't confuse it with
- Technical SEO: the site-wide plumbing (crawling, speed, indexing). On-page is about the content and markup of a given page.
Related terms
Want to use this at work? AI-led SEO Excellence is aFactor's 16-week program for SEO work.
Sources
- SEO Starter Guide, Google Search Central
- On-page ranking factors, Moz