Making sure search engines can crawl, render and index your site without obstacles: site structure, speed, mobile handling, redirects, status codes, sitemaps, robots.txt and canonical tags.
Example
Meera's developer finds that her product filters create thousands of near-duplicate URLs and that old product pages return errors. Fixing these is technical SEO.
How you'll hear it
“Content is not the issue; half the site is not even indexed. This is a technical SEO problem.”
Don't confuse it with
- On-page SEO: what a page says and how it is marked up. Technical SEO: whether search engines can reach and process it at all.
Related terms
Want to use this at work? AI-led SEO Excellence is aFactor's 16-week program for SEO work.
Sources
- In-depth guide to how Google Search works, Google Search Central
- Google Search Essentials, Google Search Central