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Decoding the Jargon

Internal link

Also called internal linking

SEOTerm

A link from one page on your site to another page on the same site. Internal links help visitors move around and help Google find pages and understand which ones matter.

Example

From her linen care guide, Meera links to the 'Linen kurtas' category page with the words 'shop our linen kurtas'. Google can now reach that page from the guide.

How you'll hear it

“This new page has no internal links pointing to it; Google may not even find it.”

Don't confuse it with

  • Backlink: a link from another website to yours. Internal links stay within your own site.

Related terms

BacklinkAnchor textPillar and cluster pagesCrawling

Want to use this at work? AI-led SEO Excellence is aFactor's 16-week program for SEO work.

Sources

  1. Link best practices for Google, Google Search Central
  2. Internal links, Moz

Checked 1 October 2026. Examples use a fictional business; figures are illustrative.

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