Admissions open Take the eligibility test & see if you can join the next batch. Take the test →
Decoding the Jargon

Title tag

Also called title element, page title, SEO title

SEOTerm

The HTML <title> of a page. Google often uses it as the clickable headline (the 'title link') in results, but may rewrite it if it thinks another text describes the page better.

Example

Meera changes her category page title from 'Products | Meera' to 'Linen Kurtas for Women | Meera's, Pune'. It is now unique, clear and says what the page holds.

How you'll hear it

“Google is rewriting our title in results; probably because ours is stuffed with keywords.”

Don't confuse it with

  • H1: the main heading visible on the page. The title tag sits in the page code and the browser tab; they can differ.

Related terms

Meta descriptionHeading tagsOrganic CTROn-page SEO

Want to use this at work? AI-led SEO Excellence is aFactor's 16-week program for SEO work.

Sources

  1. Influencing your title links in search results, Google Search Central
  2. Title tag, Moz

Checked 1 October 2026. Examples use a fictional business; figures are illustrative.

Send this to someone

Share on LinkedIn Share on WhatsApp

Knowing the words is the start. Using them well is the job.

The role-fit test shows how your judgment lines up with the role you hold or the one you want next.

Take the role-fit test →