Ads that appear on search results pages when someone searches for words related to your keywords. You reach people at the moment they are looking for something.
Example
When someone in Pune searches 'festive kurtis Koregaon Park', Meera's text ad appears above the regular results with her store name and a link to her kurtis page.
How you'll hear it
“Search ads bring fewer clicks than Instagram but those people already want what we sell.”
Don't confuse it with
- Display ads: shown on websites and apps while people browse, not in response to a search.
- SEO: earns unpaid listings in the same results.
Related terms
Want to use this at work? AI-led PPC Excellence is aFactor's 16-week program for paid ads.
Sources
- Create a Search campaign, Google Ads Help
- Cost-per-click (CPC): Definition, Google Ads Help