Image and responsive ads that appear on websites, apps and Google properties such as YouTube and Gmail while people browse. Google's Display Network is the set of sites and apps where these show.
Example
Meera runs a small Display campaign so people who visited her website see an image of her new festive range on news and recipe sites over the following weeks.
How you'll hear it
“Display is cheap per impression but it's mostly for reminding people, not catching searchers.”
Don't confuse it with
- Search ads: triggered by a search.
- Programmatic: a way of buying display and video across many exchanges, often through a DSP.
Related terms
Want to use this at work? AI-led PPC Excellence is aFactor's 16-week program for paid ads.
Sources
- About Display ads and the Google Display Network, Google Ads Help