Showing ads to people who have already interacted with your business, such as visiting your website, using your app or engaging with your Instagram. Google now calls these audiences 'your data' segments.
Example
Anyone who looked at Meera's kurtis page in the last 30 days sees an Instagram ad with those kurtis the following week.
How you'll hear it
“Most of our conversions are coming from retargeting, so the prospecting campaigns are doing more work than they get credit for.”
Don't confuse it with
- Prospecting: reaching people who have not met the brand yet.
- Lookalike audience: new people similar to your existing ones, not the same people again.
Related terms
Want to use this at work? AI-led PPC Excellence is aFactor's 16-week program for paid ads.
Sources
- About your data segments, Google Ads Help
- About Website Custom Audiences, Meta Business Help Center