A Meta audience of new people who share characteristics with a source audience you provide, such as your customers or website visitors. You choose how closely they should resemble the source.
Example
Meera uses her 8,000-person email list as a source and creates a 1% lookalike in India. Meta finds people who resemble her buyers but have never heard of the store.
How you'll hear it
“The 1% lookalike of past buyers is the best prospecting audience we have.”
Don't confuse it with
- Custom audience: people who already know you.
- Advantage+ audience: Meta finds people with its own automation, with or without a lookalike.
Related terms
Want to use this at work? AI-led PPC Excellence is aFactor's 16-week program for paid ads.
Sources
- About Lookalike Audiences, Meta Business Help Center