Meta's set of automation features for ads, where Meta's system decides on audience, placement, budget or creative choices in place of manual settings. It ranges from single features such as Advantage+ audience to largely automated campaigns.
Example
Meera switches on Advantage+ audience and Advantage+ placements for her festive campaign. Instead of her picking women 25-45 in Pune on Instagram feed only, Meta looks for buyers more widely and across its apps.
How you'll hear it
“We moved the sales campaign to Advantage+, so targeting is mostly automatic now.”
Don't confuse it with
- Performance Max: Google's comparable goal-based campaign type.
- Lookalike audience: a manual audience you build; Advantage+ audience can find people without one.
Related terms
Want to use this at work? AI-led PPC Excellence is aFactor's 16-week program for paid ads.
Sources
- About Meta Advantage+, Meta Business Help Center
- About Advantage+ audience, Meta Business Help Center