The plan for what content you will make, for whom, why, and how you will know it worked. It ties every post, video and article to a business goal and a defined audience.
Example
Meera's content strategy says: help working women in Pune dress for office and festive occasions, publish three Reels and one WhatsApp catalogue a week, and judge it by store visits and enquiries, not likes. Anything that does not serve that audience or goal is dropped.
How you'll hear it
“Before we plan next month's posts, let's check they still fit the content strategy.”
Don't confuse it with
- Content calendar: the calendar is the schedule; the strategy is the reasoning behind what goes on it.
- Content marketing: the overall approach; the strategy is your specific plan for doing it.
Related terms
Sources
- What is content marketing?, Content Marketing Institute
- The future of content strategy, HubSpot