From 3 October 2026, aFactor's free masterclasses run every Saturday instead of every other week. The change was made on 22 September.
Each session is 60 minutes, all of it teaching. There is no separate question block at the end. Questions go in the chat from the first minute and are answered as they come in.
Two start times
Sessions alternate between 10:00 AM and 10:00 PM IST, so neither half of the day gets all of them. 10:00 PM IST is 16:30 UTC: afternoon in the UK and around midday on the US East Coast.
The next four sessions
- 10:00 AM ISTDPDP Act changes to your SEO, lead generation and ads
- 11:00 AM ISTMeta Ads Creative Testing: How to Find the Ad That Actually Wins
- 10:00 AM ISTWhat AI takes, and what it now pays more for
- 10:00 PM ISTTechnical SEO triage when traffic drops
Update, 5 October 2026: the 10 October session is now Meta Ads creative testing with Shanu Khan, at 11:00 AM IST, and the roles session moves to 12 December. The series runs to 12 December 2026. The full schedule has every date and a pre-registration form for each session.
The first session is now a free recording
The series opened on 19 September with a 90-minute teardown of an inherited Google Ads account, finding where its budget was leaking. The recording is free. Request it from the session page and we set up your access to the aFactor learning portal.