Meta's platform that lets businesses send and receive WhatsApp messages at scale through software, usually via a provider, rather than from a phone. It supports templates, automation, chatbots and CRM connections.
Example
Meera's WhatsApp Business app on her phone works for a few chats a day. To send order updates automatically from her website and route chats to two staff members, she moves to the WhatsApp Business Platform through a provider.
How you'll hear it
“We can't automate order updates from the Business app; we need the Business Platform.”
Don't confuse it with
- WhatsApp Business app: the free phone app for small businesses, operated by hand.
- Broadcast list: an app feature for messaging saved contacts, not the platform's template messaging.
In India: WhatsApp is the main customer messaging channel for many Indian businesses, and India has its own rate category in Meta's WhatsApp pricing.
Related terms
Sources
- About the WhatsApp Business Platform, Meta for Developers
- Pricing on the WhatsApp Business Platform, Meta for Developers