A free app from WhatsApp for small businesses. It adds a business profile with address and hours, a product catalogue, labels to sort chats, quick replies, greeting and away messages, and a separate business number.
Example
Meera runs her store's number on the WhatsApp Business app. She labels chats as 'New enquiry', 'Order placed' and 'Alteration', and uses a quick reply for store timings.
How you'll hear it
“Move the store number to WhatsApp Business so we can use the catalogue and labels.”
Don't confuse it with
- WhatsApp Business Platform (API): for larger businesses, used through a provider with paid template messages and automation.
In India: For many Indian small businesses WhatsApp is the main sales and support channel, so the business app is often set up before a website.
Related terms
Want to use this at work? AI-led Social Media Excellence is aFactor's 16-week program for social media work.
Sources
- About WhatsApp Business, WhatsApp Help Centre
- The difference between WhatsApp and WhatsApp Business, WhatsApp Business