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Decoding the Jargon

Trigger

Also called Enrolment trigger, entry condition

AutomationTerm

The event or condition that starts an automation for a person, such as signing up, placing an order, leaving items in a cart or reaching a date.

Example

On Meera's website, the trigger 'items added to cart, no order within 1 hour' starts her abandoned cart email.

How you'll hear it

“The trigger fires on every page view, so people are getting the email three times; change it to once per cart.”

Don't confuse it with

  • Workflow: the full sequence of steps; the trigger is only how someone gets in.
  • Segment: a group you choose to send to; a trigger reacts to an action as it happens.

Related terms

WorkflowAbandoned cart flowTransactional emailMarketing automation

Sources

  1. Set your workflow enrollment triggers, HubSpot Knowledge Base
  2. What Are Trigger Emails and How to Use Them, Mailchimp (Intuit)

Checked 1 October 2026. Examples use a fictional business; figures are illustrative.

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