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Decoding the Jargon

Story Highlights

Also called Highlights

Social mediaTerm

Collections of past Stories that you pin to your profile so they stay visible after the 24 hours are over.

Example

Meera keeps Highlights named 'Bridal', 'Store timings' and 'Customer looks', so new visitors can see them on her profile any time.

How you'll hear it

“Add the size guide to Highlights so people stop asking in DMs.”

Don't confuse it with

  • Stories archive: private to you; Highlights are public on your profile.

Related terms

StoriesLink in bio

Want to use this at work? AI-led Social Media Excellence is aFactor's 16-week program for social media work.

Sources

  1. Add a story to your Story Highlights, Instagram Help Centre
  2. How long Instagram stories remain visible, Instagram Help Centre

Checked 1 October 2026. Examples use a fictional business; figures are illustrative.

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