Full-screen photos or videos that disappear from the main view after 24 hours unless saved to Highlights. They are seen mainly by your followers and support stickers such as polls, questions and links.
Example
Meera posts a Story each morning showing new stock arriving, with a poll asking which colour followers prefer.
How you'll hear it
“Put the sale on Stories every day this week and pin it to Highlights after.”
Don't confuse it with
- Reels: stay on your profile and can reach non-followers.
- Story Highlights: Stories saved permanently to your profile.
Related terms
Want to use this at work? AI-led Social Media Excellence is aFactor's 16-week program for social media work.
Sources
- How long Instagram stories remain visible, Instagram Help Centre
- Add a story to your Story Highlights, Instagram Help Centre