The action a person takes to agree to receive your messages, such as ticking a box or submitting a sign-up form. With single opt-in, they are added as soon as they submit.
Example
At Meera's billing counter a tablet asks, 'Send me new arrivals by email?' with an unticked box. Customers who tick it are added to her list.
How you'll hear it
“Is that box pre-ticked? Then it isn't really an opt-in.”
Don't confuse it with
- Double opt-in: adds a confirmation step by email before the person is added.
- Opt-out: the person leaves later, for example by unsubscribing.
In India: Under India's DPDP Act, consent must come through a clear affirmative action, which a pre-ticked box does not provide. See Consent.
Related terms
Sources
- Single Opt-in vs. Double Opt-in, Mailchimp (Intuit)
- The Digital Personal Data Protection Act, 2023 (No. 22 of 2023), Ministry of Electronics and Information Technology, Government of India, 2023