When a company's employees share its content and news on their own social profiles, usually LinkedIn. Companies often run it as a program with ready-to-share posts.
Example
A Pune B2B software firm asks its 30 staff to share the launch post of its new product on LinkedIn from their own profiles, with their own one-line comment.
How you'll hear it
“The company page gets little reach; employee advocacy will get the post in front of their networks.”
Don't confuse it with
- Influencer marketing: paying outside creators.
- Employer branding: content aimed at future hires, which employees may or may not share.
Related terms
Want to use this at work? AI-led Social Media Excellence is aFactor's 16-week program for social media work.
Sources
- What is employee advocacy and how do marketers succeed at it?, LinkedIn Marketing Blog
- What is employee advocacy and does it really work?, Sprout Social