The number of people who saw your content without you paying to promote it. It comes from followers, shares, hashtags, search and recommendations.
Example
Meera posts a carousel of new kurtas on Instagram and does not boost it. Insights show it reached 4,000 accounts. That 4,000 is her organic reach for the post.
How you'll hear it
“Our organic reach on the page has dropped since we stopped posting Reels.”
Don't confuse it with
- Paid reach: people reached because you paid to promote the post.
- Reach: the total of organic and paid, counted once per person.
Related terms
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Sources
- What is organic reach?, Hootsuite
- The secrets to organic reach, Sprout Social, 2026