A pre-written series of messages sent automatically on a schedule after someone does something, such as joining a list. Each person moves through the series from their own start date.
Example
Anyone who joins Meera's list gets email 1 on day 0 (welcome), email 2 on day 3 (how to choose fabric for Pune summers) and email 3 on day 7 (a store visit invitation).
How you'll hear it
“New subscribers go into the five-email welcome drip before they get regular newsletters.”
Don't confuse it with
- Newsletter: sent to everyone on the same day; a drip is timed per person.
- Workflow: the wider automation logic, which can include branches and actions beyond sending messages.
Related terms
Sources
- What Is a Drip Campaign?, Mailchimp (Intuit)
- What Is Email Automation?, Mailchimp (Intuit)