Someone who regularly makes and publishes content for an audience on a platform, often earning from it through brand deals, platform payouts or their own products. Instagram offers a separate creator account type with its own tools.
Example
A Pune fashion creator who posts daily styling Reels contacts Meera to feature her store in a 'local shops' series.
How you'll hear it
“Let's brief the creator on the product and let her script it in her own voice.”
Don't confuse it with
- Influencer: overlaps heavily; ASCI defines an influencer by the power to affect purchase decisions, while creator stresses making content.
- UGC creator: makes content for a brand to post, not necessarily for their own audience.
Related terms
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Sources
- Instagram for Creators: Frequently Asked Questions, Instagram
- ASCI issues final Guidelines for Influencer Advertising in Digital Media (press release), Advertising Standards Council of India, 2021