An Instagram post or Reel published jointly by two or more accounts. It appears on each account's profile and is shown to the followers of all of them, with shared likes and comments.
Example
Meera and a Pune jewellery store publish a collab Reel styling her saree with their earrings. It appears on both profiles.
How you'll hear it
“Make it a collab post with the creator so it shows on her profile too.”
Don't confuse it with
- Paid partnership label: discloses that a post is sponsored; a collab post may or may not be paid.
Related terms
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Sources
- Create collaborative posts on Instagram, Instagram Help Centre