The number of times people saved a post to look at later. Instagram lists saves among the activity signals it uses when ranking Feed posts and Reels.
Formula
Save rate = saves ÷ reach × 100
Example
Meera's carousel showing five ways to drape a dupatta got 320 engagements, of which 140 were saves. People were keeping it for later, which suggests it was useful.
How you'll hear it
“Look at saves, not likes. That carousel is the one people want to come back to.”
Don't confuse it with
- Likes: a quick reaction. A save signals someone wants to return to the post.
Related terms
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Sources
- Instagram Ranking Explained, Instagram, 2023
- Social media metrics to track, Hootsuite, 2026