An existing post on your Facebook Page or Instagram account that you pay to show to more people, set up from the app with a budget, audience and duration. It is a simpler way to advertise than building a campaign in Ads Manager.
Example
Meera taps 'Boost' on her new-arrivals post, sets ₹5,000 over five days, and targets women aged 22 to 45 within 15 km of her store.
How you'll hear it
“Let's not just boost it; build a proper campaign in Ads Manager so we can choose the objective.”
Don't confuse it with
- Ads Manager campaign: gives full control over objective, placements and testing.
- Organic post: not paid for.
Related terms
Want to use this at work? AI-led Social Media Excellence is aFactor's 16-week program for social media work.
Sources
- How to boost a post on Facebook, Meta Business Help Centre
- Boost a post on Instagram, Meta Business Help Centre