A label on a link (rel="nofollow") asking Google not to associate your site with, or crawl, the linked page. Google also asks for rel="sponsored" on paid or ad links and rel="ugc" on user-generated links such as comments. Google treats these as hints.
Example
When Meera pays a blogger for a sponsored post, the link to her store should carry rel="sponsored". Links in her own blog comments carry rel="ugc".
How you'll hear it
“That paid placement must be marked sponsored, or it is a link scheme under Google's policies.”
Don't confuse it with
- noindex: keeps a page out of Google's index. Nofollow is about a link, not the page that contains it.
Related terms
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Sources
- Qualify your outbound links to Google, Google Search Central
- Spam policies for Google web search, Google Search Central