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Decoding the Jargon

Maximise conversions

Also called Maximize conversions

Performance marketingTerm

A Smart Bidding strategy that sets bids to get the most conversions possible within your budget. You can add an optional target CPA to it.

Example

Meera puts her ₹40,000 Search budget on Maximise conversions. Google then tries to win as many tracked orders as it can for that money, without a set cost per order.

How you'll hear it

“We're on Maximise conversions, so it will spend the full budget whether or not each order is cheap.”

Don't confuse it with

  • Maximise conversion value: aims for the most order value, not the most orders.
  • Target CPA: aims at an average cost per conversion.

Related terms

Smart BiddingTarget CPABid strategyConversion

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Sources

  1. About Maximize conversions bidding, Google Ads Help

Checked 1 October 2026. Examples use a fictional business; figures are illustrative.

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