A word or phrase after the # symbol that groups posts on the same topic, so people can find them by tapping or searching the tag.
Example
Meera adds #PuneFashion and #KurtaStyle to a post so people browsing those tags may see it.
How you'll hear it
“Use two or three relevant hashtags, not thirty generic ones.”
Don't confuse it with
- Mention (@): tags a specific account, not a topic.
Related terms
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Sources
- Use hashtags on Instagram, Instagram Help Centre