Google's free listing for a business, shown in Google Maps and the map results in Search. It holds your name, address, phone, hours, photos, reviews and posts.
Example
Meera's profile shows her store in Kothrud, opening hours, photos of new arrivals and 180 reviews. Most people who find her on Maps never visit her website.
How you'll hear it
“Update the Google Business Profile hours before Diwali; people will come to a shut store otherwise.”
Don't confuse it with
- Website: you own and control it fully. The Business Profile is Google's listing about you, which you manage but Google displays.
Related terms
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Sources
- Tips to improve your local ranking on Google, Google Business Profile Help