Text, images, audio or video made wholly or partly by generative AI tools. Platforms and search engines judge it mainly on quality and honesty, and some require AI labels on realistic images or video.
Example
Meera uses an AI tool to draft ten caption options and then rewrites the best one in her own voice. She does not use AI-generated photos of clothes she sells, because customers need to see the real fabric and fit.
How you'll hear it
“Use AI for the first draft, but a person signs off every claim.”
Don't confuse it with
- Repurposing: reshaping your own content; AI-generated content may be new, and may contain errors or invented facts.
- Deepfake: realistic synthetic media of a real person, often misleading; regulated separately.
In India: India's IT Rules were amended in February 2026 to require that synthetically generated information be clearly labelled; the duty falls mainly on platforms, and large social media platforms must ask uploaders to declare AI-made content.
Related terms
Sources
- Google Search's guidance about AI-generated content, Google Search Central, 2023
- Our approach to labeling AI-generated content and manipulated media, Meta, 2024
- India targets deepfakes and AI-generated content: key changes under MeitY's 2026 amendments to the IT Rules, Freshfields, 2026