Admissions open Take the eligibility test & see if you can join the next batch. Take the test →
AI-led program · 16 weeks · Live + recorded

AI-led Social Media Excellence

Plan, make and grow social media for a real brand, with AI in every step.

A 16-week program on social strategy, audience building and AI-made images and video across Instagram, Facebook, LinkedIn, X, TikTok and Snapchat, with the MSDS track every Saturday so the work ties back to business results.

Get fees and dates → See the curriculum

Cohort starts 15 November 2026 · Limited seats · Certificate on completion

16Weeks
350Hours of learning
48Live sessions, 2 hours each
6Platforms covered
1Capstone brand social system
The problem

AI can make the post in minutes. Deciding what to post, and showing it worked, is still the job.

Captions, images and short videos are now made by AI in minutes. What a brand still needs a person for is the strategy: which platforms to be on, what the audience will respond to, when the machine is wrong, and what the numbers actually say.

This program teaches both halves. You learn to make content with the best AI writing, image and video tools, and you learn the judgment that decides whether that content should go out at all.

When a brand's Instagram reach halves in two months, six different things could be causing it, and each needs a different fix. By week 16 you can tell which one it is.

Why this program

Strategy first, then AI to make the work.

01

AI content, made properly

GPT Image, Midjourney, FLUX, Firefly, Veo, Kling and Runway, compared on the same brief, so you know which tool fits which job, what it costs and what the licence allows.

02

Six platforms, each on its own terms

Instagram, Facebook, LinkedIn, X, TikTok and Snapchat. What each feed rewards, which format does which job, and how to decide which platforms a brand should drop.

03

A business problem, not ten posts

Every assignment starts with a business that has an audience problem and a goal. You decide first, then make the content, then defend the decision.

04

MSDS, every Saturday

Business strategy, consumer psychology and funnel thinking run alongside, so your content serves growth goals, not vanity metrics.

05

Capstone: a brand social system

In a team, you build and present the strategy, a 90-day calendar, the AI-made assets and the results for a real brand.

Who it's for

For anyone who wants to run social media for a brand, beginners included.

  • Beginners and career switchers who want a structured start in social media
  • Social media managers and executives who want to add AI content production to their work
  • Founders who run their own brand's social media and want a system, not daily guesswork
  • Creators and freelancers who manage social media for clients
  • Marketers moving from posting to owning social strategy
Program format

How the weeks run.

Short recorded lessons on weekdays, live sessions midweek and at the weekend, and something you build every week.

Program formatLive + recorded
Duration16 weeks
StartsSunday, 15 November 2026
Mon, Tue, Thu, FriShort recorded lessons, 5 to 10 minutes, self-paced
Wednesday2:00 to 4:00 PM IST, live doubt-clearing or guest expert session
Saturday2:00 to 4:00 PM IST, live session: social strategy + MSDS
Sunday2:00 to 4:00 PM IST, live hands-on workshop: content production with AI
Total time350 hours: 96 hours live (48 sessions of 2 hours), about 10 hours of recorded lessons, and about 15 hours a week of projects and practice
OutcomeBrand social system: strategy, 90-day calendar and AI content portfolio, presented as a team
Curriculum

What you build, module by module.

Sixteen weeks, twelve modules. Every weekend ends in something you build and keep. The last week closes with your capstone.

M1

How social works now

What each feed rewards and how to read it. Reverse-engineer five accounts in one niche with AI, set up business accounts and insights on Instagram, Facebook, LinkedIn and X, and find what the follower count hides.

M2

Instagram and Facebook

Reels for reach, carousels for saves, Stories for followers. Audit a live Instagram account, then plan, make and schedule a carousel and a Reel in Meta Business Suite. The Indian pattern: Instagram as the shop window, WhatsApp as the till.

M3

LinkedIn, X and the B2B feed

Why personal profiles reach further than company pages, founder-led content and employee advocacy, and one idea written for LinkedIn and for X so you see why they read differently.

M4

TikTok, Snapchat and choosing platforms

Short video across platforms, TikTok search and trends, Snapchat Stories and Spotlight, then a platform-selection matrix for two client briefs. Taught for international brands, since both apps are blocked in India.

M5

Social strategy and audience creation

Write a social strategy from a business goal, audit a brand against three competitors, build personas from comments, reviews and DMs with AI, and choose creators while disclosing paid work the way ASCI requires.

M6

Content strategy for growth

Content pillars, a format mix per platform and a cadence the team can keep for 90 days. Turn one idea into posts for every platform, and build a shared 90-day calendar live.

M7

Virality, hooks and testing

Why people share, Indian posts that spread widely taken apart, ten weak hooks rewritten and scored, and post variants tested instead of guessed. Brand safety, and when to delete versus reply.

M8

AI writing and AI image tools

ChatGPT, Claude, Gemini and Meta AI compared for social work, a brand voice document that works as a prompt, and one brief run through GPT Image, Gemini, Midjourney, FLUX, Ideogram and Firefly.

M9

AI image production for brands

Consistent brand imagery with style references and a fixed palette, product images from real photos, commercial licences, consent for real faces, and labelling AI content the way Indian law and each platform require.

M10

AI video and short video

One shot made in Veo, Kling, Runway and Seedance, compared on cost per usable second. Then short video with real footage, AI B-roll, Hindi and regional captions, and AI dubbing.

M11

Community, nurturing and analytics

Comments, DMs and moderation with AI drafts a human approves, moving people to WhatsApp or email with consent recorded, UTM links and GA4, and a one-page monthly report a founder will act on.

M12

Capstone: your brand social system

In teams, present the strategy, calendar, assets and results for your brand, questioned by peers and faculty. Then your career playbook: specialisation, portfolio and positioning.

MSDS track

Marketing Science and Decision Strategy, every Saturday.

Content without business judgement does not pay salaries. MSDS (Marketing Science and Decision Strategy) runs every Saturday for all 16 weeks, in seven blocks, so your content plan ties back to revenue. Dr. Nandan Gijare (PhD) teaches it. He built I2CAN into an institute with campuses in Pune, Mumbai, Mathura and Hyderabad.

  1. Marketing Strategy, Business Models and Unit EconomicsPositioning, revenue models, the CAC ceiling, time horizons, and the organisation marketing operates inside.
  2. Decision Science, Neuromarketing and the Ethics of InfluenceHow buyers perceive and decide, the mechanics of persuasion, how to appraise behavioural evidence, and where influence becomes manipulation.
  3. Audience Intelligence and Message ArchitectureResearch methods that find out what is true, segmentation built on behaviour, and messages built and diagnosed against a segment.
  4. Creative Strategy, Attention Economics and ActivationWhat makes work effective, the craft of writing, why attention decays, and how awareness becomes behaviour.
  5. Algorithmic Platforms, Information Retrieval and Media EconomicsHow platforms, learning systems, retrieval engines and advertising auctions actually work, and how channels interact as one system.
  6. Measurement Science, Experimentation and Diagnostic MethodAttribution and its limits, causal inference and test design, diagnosis as a repeatable method, regulation applied to real work.
  7. AI-Era Strategy, the Indian Market and the CapstoneAI as a structural force on the discipline, the Indian market as strategic context, communicating findings with data, the presented case.
Tools

Tools and platforms you'll use.

ChatGPT Claude Gemini Meta AI Meta Business Suite Instagram Facebook LinkedIn X TikTok Snapchat GPT Image Midjourney FLUX Ideogram Adobe Firefly Canva Veo Kling Runway Seedance HeyGen ElevenLabs Edits Premiere Pro Descript CapCut GA4 and UTM links

TikTok and CapCut are blocked in India. They are taught for international students and for learners who work with international brands. AI tools change every few months, so the list is checked before each cohort.

What you walk away with

What you have at the end.

  • A platform audit, and a defended choice of where the brand should be
  • A social strategy and 90-day plan for a real brand
  • An AI content portfolio: brand images and short videos, licensed and labelled
  • A brand social system built with your team: strategy, calendar, assets and results
  • A prompt library for writing, images and video that you keep using
  • A one-page monthly report a founder will act on
Who you'll learn from

Practitioners, not just trainers.

Faculty is led by Shanu Khan, aFactor's Lead Faculty. The Saturday MSDS track is taught by Dr. Nandan Gijare (PhD).

Certification

aFactor AI-led Social Media Excellence Certificate

Awarded when you complete the capstone, recognising your ability to plan, produce and grow social media for a brand with AI.

FAQs

Questions people ask.

Do I need existing social media accounts?

No. In Module 1 you set up business accounts on four platforms with the class.

I am new to social media. Can I join?

Yes. The program starts from how each feed works and what it rewards. Beginners are welcome.

Why teach TikTok and CapCut if they are blocked in India?

aFactor has international students, and many learners work with international brands. Both are taught for that work.

How is this different from AI-led PPC Excellence?

This program covers social strategy, AI content and organic growth. Paid ads on Google and Meta are covered in AI-led PPC Excellence.

What if I miss a live session?

Every live session is recorded and shared with the cohort, so you never lose pace.

Admission

Dates, seats and how you get in.

Fifty seats per program. Everyone who applies takes the admission diagnostic, and seats are offered for fit. Beginners are welcome to apply.

  • Cohort starts: Sunday, 15 November 2026
  • Applications close: 1 November 2026
  • Seats: 50, offered for fit
  • Admission diagnostic: scenario-based, about 45 minutes. Results by 7 November
  • Confirm your seat: by 15 November 2026
  • Live classes: Wednesday, Saturday and Sunday, 2:00 to 4:00 PM IST

Apply for this program →

Enroll in AI-led Social Media Excellence

Run social media like a strategist, with AI doing the heavy lifting.

Sixteen weeks. Six platforms. A content system you will keep using after the program ends. Leave your details and our admissions team will send the brochure and fees, and book a 20-minute call.

Or reach us directly: +91 9619 958615 · hello@afactor.ai