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AI-led program · 16 weeks · Live + recorded

AI-led SEO Excellence

SEO isn't a checklist anymore. It's a system.

Learn to build search visibility with AI, APIs and automation, and the business thinking that turns rankings into revenue.

Get fees and dates → See the curriculum

Cohort starts 15 November 2026 · Limited seats · Certificate on completion

16Weeks
350Hours of learning
48Live sessions, 2 hours each
1Capstone vertical SEO system
The problem

Most SEO training teaches you to follow Google's rules. This program teaches you to build systems that adapt to them.

Manual audits and static checklists do not scale to sites with thousands of pages, and they miss what breaks between audits.

This program teaches you to run SEO like any other growth channel: monitored, automated and measured every week.

A 16-week program for beginners, marketers, founders and consultants who want to run SEO like an operating system, not a to-do list. Every weekend you build working systems using AI and live Google APIs. Every Saturday, the MSDS track (Marketing Science and Decision Strategy) with Dr. Nandan Gijare covers the business side, so you can defend your strategy to leadership.

Why this program

Built differently from other SEO training.

01

API-first, not tool-dependent

You won't just read a dashboard. You will call Google Search Console, GA4, PageSpeed Insights, CrUX and the Indexing API directly, and build systems on top of them.

02

AI in every week

From reverse-engineering SERPs to generating schema markup to writing outreach at scale, AI is part of the core work in every week, not a bonus module.

03

Real Python, real automation

Advertools, Scrapy, Pandas, NetworkX, Playwright and scheduled automation. The same stack enterprise SEO teams use to operate at scale.

04

Business fluency, not just technical skill

The MSDS track runs every Saturday: CAC and LTV, funnels, positioning and leadership communication, so you can present strategy, not just execute it.

05

You leave with a working system

The final capstone is not a quiz. It is a vertical SEO system for News, eCommerce or Local that you build with your team, present and can put to work straight away.

Who it's for

For beginners and working marketers who want to run SEO with AI.

  • Beginners and career switchers: Module 1 starts from how search works
  • In-house marketers who own organic growth targets
  • Agency owners and team leads managing SEO for several clients
  • Founders who want to understand and direct their SEO function without depending on a vendor
  • Consultants who want to stand out with AI-driven, API-powered service delivery
  • Marketing managers preparing to step into a Head of Growth or CMO track
Program format

How the weeks run.

Short recorded lessons on weekdays, live sessions midweek and at the weekend, and something you build every week.

Program formatLive + recorded
Duration16 weeks
StartsSunday, 15 November 2026
Mon, Tue, Thu, FriShort recorded lessons, 5 to 10 minutes, self-paced
Wednesday2:00 to 4:00 PM IST, live doubt-clearing or guest expert session
Saturday2:00 to 4:00 PM IST, live strategy session: SEO + MSDS
Sunday2:00 to 4:00 PM IST, live hands-on workshop: SEO systems build
Total time350 hours: 96 hours live (48 sessions of 2 hours), about 10 hours of recorded lessons, and about 15 hours a week of projects and practice
FormatHybrid: learn async, apply live
OutcomeCapstone: a vertical SEO system (News, eCommerce or Local), presented as a team
Curriculum

What you build, module by module.

Sixteen weeks, twelve modules. Saturday and Sunday sessions for each module, with MSDS on Saturdays. The last week closes with your capstone.

M1

The AI-First SEO Landscape

Reverse engineering the modern SERP with AI, then the API-first mindset and your first API calls.

M2

Google APIs Deep Dive

Search Console and GA4 combined, then PageSpeed, CrUX and Indexing APIs.

M3

Python SEO Toolkit and Innovative Libraries

Essential Python libraries for SEO, then innovative libraries and automation frameworks.

M4

SERP Intelligence and Opportunity Discovery

Building SERP monitoring systems, then finding new opportunities with AI and APIs.

M5

Advanced Content Strategy and Query Optimisation

Advanced content strategy and AI-powered auditing, then Google's query fan-out and content architecture.

M6

Schema, Entities and Intelligent Internal Linking

AI-powered schema and entity optimisation, then building an intelligent internal link system.

M7

Always-On Monitoring and Alert Systems

Building your SEO command centre, then competitor intelligence and content freshness.

M8

News SEO: AI Workflows at Speed

Bulk content creation, checking and optimisation, then news competitor monitoring and CWV at scale.

M9

eCommerce SEO: AI Workflows at Scale

Product page indexing and category intelligence, then competitor scraping and product intelligence.

M10

Local SEO: Automation at Bulk Scale

Bulk business onboarding and GBP management, then local rank tracking and content automation.

M11

Backlink Automation and Link Building Systems

Backlink prospecting and analysis systems, then outreach automation and link building at scale.

M12

Capstone and Commencement

Group presentations of vertical SEO systems, then the future of search and your career.

MSDS track

Marketing Science and Decision Strategy, every Saturday.

SEO skill without business judgement gets you a tactician's seat, not a strategist's. MSDS (Marketing Science and Decision Strategy) runs every Saturday for all 16 weeks, in seven blocks, and builds the thinking that lets you hold your own with founders and clients. Dr. Nandan Gijare (PhD) teaches it. He built I2CAN into an institute with campuses in Pune, Mumbai, Mathura and Hyderabad.

  1. Marketing Strategy, Business Models and Unit EconomicsPositioning, revenue models, the CAC ceiling, time horizons, and the organisation marketing operates inside.
  2. Decision Science, Neuromarketing and the Ethics of InfluenceHow buyers perceive and decide, the mechanics of persuasion, how to appraise behavioural evidence, and where influence becomes manipulation.
  3. Audience Intelligence and Message ArchitectureResearch methods that find out what is true, segmentation built on behaviour, and messages built and diagnosed against a segment.
  4. Creative Strategy, Attention Economics and ActivationWhat makes work effective, the craft of writing, why attention decays, and how awareness becomes behaviour.
  5. Algorithmic Platforms, Information Retrieval and Media EconomicsHow platforms, learning systems, retrieval engines and advertising auctions actually work, and how channels interact as one system.
  6. Measurement Science, Experimentation and Diagnostic MethodAttribution and its limits, causal inference and test design, diagnosis as a repeatable method, regulation applied to real work.
  7. AI-Era Strategy, the Indian Market and the CapstoneAI as a structural force on the discipline, the Indian market as strategic context, communicating findings with data, the presented case.
Tools

Tools and technology you'll use.

Google Search Console API GA4 Data API Google Indexing API PageSpeed and CrUX APIs Claude and ChatGPT advertools Pandas and NetworkX Scrapy and Playwright APScheduler and Cloud Functions Ahrefs and Moz APIs Screaming Frog
What you walk away with

What you have at the end.

  • A SERP intelligence system that monitors results and finds openings
  • A technical SEO automation suite built on Google APIs and Python
  • A vertical SEO system for News, eCommerce or Local, built with your team
  • A prompt library for every stage of SEO work
  • A reflection essay on your own practice, written without AI
  • A portfolio of defended work and a readiness band a recruiter can read
Who you'll learn from

Practitioners, not just trainers.

Faculty is led by Shanu Khan, aFactor's Lead Faculty. The Saturday MSDS track is taught by Dr. Nandan Gijare (PhD).

Certification

aFactor AI-led SEO Excellence Certificate

Awarded when you complete the capstone, recognising your ability to build, run and present a modern, AI-powered SEO growth system.

FAQs

Questions people ask.

Do I need to know how to code?

No. Module 3 introduces Python in a guided, practical way. You will be writing working scripts by the end of the session, not studying programming theory.

Is this suitable if I already know SEO basics?

Yes. If you are new to SEO, Module 1 starts from how search works, so you can join as a beginner. If you already know the basics, the AI, API and automation work takes you well past them.

What if I miss a live session?

Every live session is recorded and shared with the cohort, so you can catch up without losing pace.

Is it built for the Indian market?

Yes. Case studies and examples are built around Indian businesses and Indian search behaviour.

What do I need to get started?

A laptop and an active website: yours, your employer's or a practice site. Access to Google Search Console and GA4 is recommended but not required.

Admission

Dates, seats and how you get in.

Fifty seats per program. Everyone who applies takes the admission diagnostic, and seats are offered for fit. Beginners are welcome to apply.

  • Cohort starts: Sunday, 15 November 2026
  • Applications close: 1 November 2026
  • Seats: 50, offered for fit
  • Admission diagnostic: scenario-based, about 45 minutes. Results by 7 November
  • Confirm your seat: by 15 November 2026
  • Live classes: Wednesday, Saturday and Sunday, 2:00 to 4:00 PM IST

Apply for this program →

Enroll in AI-led SEO Excellence

Stop doing by hand what you could automate.

Search isn't getting simpler. The marketers who win from here are the ones who can build systems, not just follow checklists. Leave your details and our admissions team will send the brochure and fees, and book a 20-minute call.

Or reach us directly: +91 9619 958615 · hello@afactor.ai