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AI-led program · 16 weeks · Live + recorded

AI-led PPC Excellence

Stop learning ad platforms. Start building ad systems.

A 16-week hands-on program where you build, audit and optimise Meta Ads and Google Ads campaigns with AI, with the business judgement behind every rupee you spend.

Get fees and dates → See the curriculum

Cohort starts 15 November 2026 · Limited seats · Certificate on completion

16Weeks
350Hours of learning
48Live sessions, 2 hours each
2Ad platforms: Meta and Google
1Capstone campaign build
The problem

Anyone can boost a budget. Few can build a media machine.

Most people who say they know Google Ads and Meta Ads have clicked through the interface a few times and copied a template. They can launch a campaign. They can't work out why it is underperforming, build tracking that holds up, or scale spend without wasting it.

That gap separates a media buyer from a paid media strategist, and it is the gap this program is built to close.

Most paid media training walks you through a platform's interface. Here you take apart, build, audit and optimise real campaigns every week on Meta Ads and Google Ads, with AI in every step. The MSDS track runs every Saturday alongside it, covering the business thinking behind the spend.

Why this program

Two full platforms. One way of building.

01

Reverse engineering first

You start by taking apart live campaigns with AI: what was built, why it works or fails, and what you would change. Diagnosis comes before building.

02

AI in every build

Ad copy, creative variations, keyword strategy, audience analysis and bidding scenarios, made with Claude, ChatGPT and platform AI, and judged by you before anything goes live.

03

Meta and Google, through their APIs

You work in Meta Ads and Google Ads, then build automated workflows on the Meta Marketing API and the Google Ads API.

04

A capstone you build as a team

Your team plans, builds and presents a cross-platform campaign, and every decision in it is questioned before it is accepted.

Who it's for

For beginners and marketers who want to build ad campaigns that hold up.

  • Beginners and career switchers: Module 1 starts by taking apart real campaigns with AI
  • Performance marketers and media buyers who want to go from running campaigns to building a media function
  • Agency owners who need their team producing consistent, professional campaign builds
  • Founders managing, or about to manage, their own ad budgets in the Indian market
  • Marketing managers moving into performance marketing leadership roles
Program format

How the weeks run.

Short recorded lessons on weekdays, live sessions midweek and at the weekend, and something you build every week.

Program formatLive + recorded
Duration16 weeks: Meta Ads and Google Ads
StartsSunday, 15 November 2026
Mon, Tue, Thu, FriShort recorded lessons, 5 to 10 minutes
Wednesday2:00 to 4:00 PM IST, live doubt session or guest expert session, alternating
Saturday2:00 to 4:00 PM IST, live session: MSDS + campaign build
Sunday2:00 to 4:00 PM IST, live workshop: optimisation and advanced build
Total time350 hours: 96 hours live (48 sessions of 2 hours), about 10 hours of recorded lessons, and about 15 hours a week of projects and practice
OutcomeCapstone: a cross-platform campaign build, presented as a team
Curriculum

Sixteen weeks, two platforms, one capstone.

Sixteen weeks, twelve modules. Saturday and Sunday sessions for each module, with MSDS on Saturdays. The last week closes with your capstone.

M1

Foundations Through Reverse Engineering

The aFactor mindset and reverse engineering campaigns, then diagnosing real accounts with AI.

M2

Research and Strategy With AI as Thinking Partner

Keyword research and audience intelligence with AI, then competitive intelligence and strategy synthesis.

M3

Ad Creative Development With AI

AI-powered ad copywriting and volume at scale, then visual creative and testing frameworks.

M4

Landing Pages and Conversion Optimisation

AI-powered landing page auditing, then CRO and signal quality for AI optimisation.

M5

Bidding, Budget and PPC Economics

PPC economics and AI scenario modelling, then cross-platform budget allocation with AI.

M6

Measurement, Analytics and Automated Reporting

Measurement in a privacy-first world, then building automated reporting workflows.

M7

Building With Meta: AI and APIs

Meta campaign automation with AI, then Meta creative at scale.

M8

Building With Google: AI and APIs

Google Ads automation with AI, then Google creative and optimisation automation.

M9

Cross-Platform Strategy and Emerging Channels

Multi-platform campaign orchestration, then emerging channels and the future of targeting.

M10

Account Auditing and Optimisation

Systematic account auditing with AI, then optimisation in practice and client communication.

M11

Ethics, Psychology and the Human Factor

Privacy, bias and algorithm aversion, then the future of the media buyer.

M12

Capstone and Commencement

Group presentations of campaign results, then the future of paid media, argued both ways.

MSDS track

Marketing Science and Decision Strategy, every Saturday.

Spend without business judgement is just spend. MSDS (Marketing Science and Decision Strategy) runs every Saturday for all 16 weeks, in seven blocks, so you can explain where the money went and why. Dr. Nandan Gijare (PhD) teaches it. He built I2CAN into an institute with campuses in Pune, Mumbai, Mathura and Hyderabad.

  1. Marketing Strategy, Business Models and Unit EconomicsPositioning, revenue models, the CAC ceiling, time horizons, and the organisation marketing operates inside.
  2. Decision Science, Neuromarketing and the Ethics of InfluenceHow buyers perceive and decide, the mechanics of persuasion, how to appraise behavioural evidence, and where influence becomes manipulation.
  3. Audience Intelligence and Message ArchitectureResearch methods that find out what is true, segmentation built on behaviour, and messages built and diagnosed against a segment.
  4. Creative Strategy, Attention Economics and ActivationWhat makes work effective, the craft of writing, why attention decays, and how awareness becomes behaviour.
  5. Algorithmic Platforms, Information Retrieval and Media EconomicsHow platforms, learning systems, retrieval engines and advertising auctions actually work, and how channels interact as one system.
  6. Measurement Science, Experimentation and Diagnostic MethodAttribution and its limits, causal inference and test design, diagnosis as a repeatable method, regulation applied to real work.
  7. AI-Era Strategy, the Indian Market and the CapstoneAI as a structural force on the discipline, the Indian market as strategic context, communicating findings with data, the presented case.
Tools

Tools and technology you'll use.

Claude and ChatGPT Meta Marketing API Google Ads API Meta Advantage+ Suite Google AI Max and PMax Google Asset Studio Meta AI Creative Tools GA4 and Meta Events Manager Google Ads Scripts
What you walk away with

What you have at the end.

  • A reverse engineering report on live campaigns
  • An AI creative portfolio with a quality audit
  • An account audit and optimisation plan
  • A cross-platform campaign build, made with your team
  • A prompt library documenting what worked and what failed
  • Preparation for Meta and Google Ads certifications
  • A portfolio of defended work and a readiness band a recruiter can read
Who you'll learn from

Practitioners, not just trainers.

Faculty is led by Shanu Khan, aFactor's Lead Faculty. The Saturday MSDS track is taught by Dr. Nandan Gijare (PhD).

Certification

aFactor AI-led PPC Excellence Certificate

Awarded when you complete the capstone, recognising your ability to build, track and scale campaigns across both Google Ads and Meta Ads.

FAQs

Questions people ask.

Do I need an active ad account?

It helps but is not required. You can build and practise on a test account, or on a real client or employer account as you go.

I've run ads before but never systematically. Is this for me?

Yes. The program is built for exactly that gap: people who can operate a platform but haven't built a repeatable, professional system around it.

How much budget do I need to practise with?

Very little. Most builds can be done and reviewed at the campaign-structure and tracking level without significant live ad spend.

Is it built for India?

Yes. Strategy, case studies and budget planning are built around rupee spend and Indian audience targeting.

What happens if I fall behind?

Every live session is recorded, so you can catch up on any week without losing your place in the cohort.

Admission

Dates, seats and how you get in.

Fifty seats per program. Everyone who applies takes the admission diagnostic, and seats are offered for fit. Beginners are welcome to apply.

  • Cohort starts: Sunday, 15 November 2026
  • Applications close: 1 November 2026
  • Seats: 50, offered for fit
  • Admission diagnostic: scenario-based, about 45 minutes. Results by 7 November
  • Confirm your seat: by 15 November 2026
  • Live classes: Wednesday, Saturday and Sunday, 2:00 to 4:00 PM IST

Apply for this program →

Enroll in AI-led PPC Excellence

Build a media function you can run a business on.

Not another walkthrough. Twelve modules, two ad platforms, and the thinking to defend every rupee you spend. Leave your details and our admissions team will send the brochure and fees, and book a 20-minute call.

Or reach us directly: +91 9619 958615 · hello@afactor.ai