Delivering a message through a story with a person, a situation, a tension and a resolution, instead of a list of features. People remember stories better than claims.
Example
Instead of 'premium fabric, ₹1,800', Meera posts the story of a customer who bought one kurta for her first job interview and came back for five more after she got the job.
How you'll hear it
“This is a features list; where's the story?”
Don't confuse it with
- Thought leadership: thought leadership shares a point of view; storytelling is a way of telling anything, including that point of view.
Related terms
Sources
- Storytelling in marketing, HubSpot