A person or company that has shown interest and shared a way to contact them, such as filling a form or sending a message. They have not bought yet.
Example
A woman sees Meera's Instagram ad and sends a WhatsApp message asking if the green saree is in stock. She is now a lead: interested, reachable, not yet a customer.
How you'll hear it
“We got 60 leads from the weekend ad, but only half left a phone number that works.”
Don't confuse it with
- Customer: someone who has already paid.
- Contact: anyone in your database, including people who never showed buying interest.
Related terms
Sources
- Sales Lead (glossary), HubSpot
- Use contact and company lifecycle stages, HubSpot Knowledge Base