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Decoding the Jargon

Google Search Console

Also called GSC, Search Console, Webmaster Tools (old name)

SEOTerm

Google's free tool for site owners. It shows which queries bring impressions and clicks from Google Search, which pages are indexed, and problems with crawling, Core Web Vitals and structured data.

Example

Every Monday Meera opens Search Console to see which queries her pages appeared for, whether new products got indexed, and whether any errors appeared.

How you'll hear it

“Do not judge rankings from a manual search; pull the queries and positions from Search Console.”

Don't confuse it with

  • GA4: tracks what visitors do on your site from all sources. Search Console reports what happens on Google before the click.

Related terms

Organic CTRAverage positionIndexingCore Web Vitals

Want to use this at work? AI-led SEO Excellence is aFactor's 16-week program for SEO work.

Sources

  1. About Search Console, Search Console Help
  2. Performance report (Search results), Search Console Help

Checked 1 October 2026. Examples use a fictional business; figures are illustrative.

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